Seven B-to-B Marketing Trends That Will Shape 2015

I read an interesting prediction article in AdAge, Seven B-to-B Marketing Trends That Will Shape 2015

Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. "We need b-to-b to be more human," said Andy Goldberg, global creative director at GE.

The seven trends.

1. Great storytelling
2. Less Data, more emotions
3. Shareable content
4. Holistic user experiences
5. Consumerization
6. Reprioritizing marketing
7. Connecting technologies

THE US 20: Twenty Huge Trends That Will Dominate America's Future

A little old, but I think everyone should read this. You need to know all of these trends in order to plan for the future.

THE US 20: Twenty Huge Trends That Will Dominate America's Future - Business Insider

It is a long article (with tons of awesome charts), so here is a quick summary.

1. The Bay Area Is Now The Center Of The Universe
2. The Sharing Economy
3. The Texas Growth Engine
4. The Great Congealing Of Cities And Suburbs
5. Rise Of The Robots
6. Energy Costs Have Stopped Growing
7. Renewables Are Surging
8. Wearable Technology
9. Everyone's Living Alone
10. Everyone Dates Online
11. Stagflation
12. The Future Of Housing Is Renting
13. Obesity Is At A Crossroads
14. The Gun Control Debate Is Over And Guns Won
15. The War On Drugs Is Over And Drugs Won
16. Old Hollywood Is Dead And Old TV Is Dying
17. The Education Bubble Has Burst
18. Teacher Evaluations
19. The Unintended Consequences Of Obamacare
20. The End Of Men

You can argue about some of these trends, but you have to acknowledge that something important is happening in each area.

Happy New Year!! Five Trends to Watch

I'm back in the office working my way through two weeks of emails and I find myself excited. It's 2010- a year that for folks my age conjures images of Roy Scheider on a spaceship heading for Jupiter. It is the future and, space travel aside, there are so many exciting trends happening this year. I hope to share my viewpoint and the opinions of some other thought leaders here on this blog over the next 12 months.

Here are a five things I find fascinating:

1. the integration of cloud computing, enterprise software and social networking to improve sales, marketing and PR business applications and create real, measurable value
2. the continuing impact of mobile computing on businesses and their customers
3. the economic recovery- will it be fast or sluggish
4. will traditional media evolve and save themselves or will they continue to diminish in influence
5. how will the mammoth health care reform bill impact the long delayed computerization and modernization of the healthcare industry

A lot of moving parts for one year! How will it all shake out? Stick around and we'll find out together...