Monday, January 19, 2015

Seven B-to-B Marketing Trends That Will Shape 2015

I read an interesting prediction article in AdAge, Seven B-to-B Marketing Trends That Will Shape 2015

Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. "We need b-to-b to be more human," said Andy Goldberg, global creative director at GE.
The seven trends.


  1. Great storytelling
  2. Less Data, more emotions
  3. Shareable content
  4. Holistic user experiences
  5. Consumerization
  6. Reprioritizing marketing
  7. Connecting technologies






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