Tuesday, November 19, 2013

Good Article: 10 surprising social media statistics that might make you rethink your social strategy

Good article from The Next Web (a great site) that looks at some of the trends happening in social media. Much of the conventional wisdom is seemingly out of date.

Here are the ten items they showcase.

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

2. 189 million of Facebook’s users are ‘mobile only’

3. YouTube reaches more U.S. adults aged 18–34 than any cable network

4. Every second 2 new members join LinkedIn

5. Social Media has overtaken porn as the #1 activity on the Web

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

7. 93% of marketers use social media for business

8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

10. 25% of Facebook users don’t bother with privacy settings

And a quote:

 Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully, these stats will help you to identify trends that will affect your strategy and adjust accordingly. 

 Good tip!

Monday, November 11, 2013

The best—and worst—times to post to social media

Some good info from Ragan...


Here's a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

Best time: Between 1 p.m. and 4 p.m. ET

Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.

Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET

Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.

Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET

Worst time: 10 p.m. to 6 a.m. ET

Wednesday, November 06, 2013

Wild Drastic Logo Changes

I saved this article in Business Insider a while ago. I am fascinated by how logos have become more and more minimalist over the years. A simple, easy to understand logo is the starting point of any brand.

Certainly not the way they used to do it. Lol.

Read the whole article here: