Sunday, October 25, 2015

Technology-enabled Blitzscaling

I came across a series of notes taken by Chris McCann on Medium about a class at Stanford he is taking called Technology-enabled Blitzscaling, by Reid Hoffman, John Lilly, Chris Yeh, and Allen Blue.

This is literally a masters class in technology company marketing and operations.

I highly recommend everyone read every class in the whole course.

 Here is a video of the class.


Wednesday, October 07, 2015

How Much of Your Audience is Fake?

How Much of Your Audience is Fake? from Bloomberg Business is a mandatory read for anyone involved in digital marketing and advertising. When the uncomfortable questions start being asked from your clients or managers, you need to know the answers.