Snowmageddon Again?

Snowmageddon (Again)!Looks like another decent snow storm is heading to the East Coast and, predictably, everyone is freaking out.

We will see how snowy it actually gets, but a weekend storm shouldn't cause too much disruption.

Socked in this weekend? Grab a coffee (or warm adult beverage) and read these five marketing articles:

1. Grantland and The Surprising Future of Publishing, Stratechery
2. How to Failure-proof your Business with Customer Development, Eric Jorgensonda
3. New Co-Registration Test Data: 7 Lessons to Improve Your Opt-in Rates & Grow Your List, MarketingSherpa
4. Why Buying Email Lists Is Always a Bad Idea Hubspot
5. The Ultimate Cheat Sheet To Becoming A Master Negotiator, James Altucher