Thursday, February 23, 2017

Is February The Worst Month?

Cold (-ish).

Dreary.

No football.

February isn't my favorite time of year.

But that doesn't mean I'm not reviewing the new marketing related content and passing along a few posts I like.

Take a couple of minutes and check out:
  1. 12 Best Practices For Writing Website Copy That Actually Converts, Reddit Marketing
  2. 5 Content Marketing Predictions for 2017, Covince and Convert
  3. The Most Surefire Way I’ve Found to Win Enterprise Deals, First Round Review
  4. The Best Time to Send Emails (Here’s What Studies Show), Optin Monster
  5. 5 tips for sending an email blast without getting blacklisted, Marketing Land





Thursday, December 15, 2016

Happy Holidays!

Getting closer and closer to 2017, and everyone starts to think about the year ahead.

Most of Honeycomb's clients have been planning and budgeting for months.

As far marketing predictions go, mine is easy: the more context there is, the higher the ROI.

The effectiveness of a generally oriented blog post or email is not-so-slowly dying. Being as relevant as possible to a prospect's, or customer's, current situation, even psychology, is becoming more and more important. Tracking opens and clicks are important, but measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, share, and keep opening it up.

In the meantime, grab a cup of hot coffee and check out these must-read 2017 marketing predictions from other marketing experts:

  1. 6 Marketing Trends for 2017, Chief Marketer
  2. 5 Content Marketing Predictions for 2017, Convince and Convert
  3. 2017 Marketing Predictions You Won't Have Read Elsewhere, Marketing Tech News
  4. 6 Marketing Trends for 2017, Chief Marketer
  5. 60+ Content Marketing Predictions for a Successful 2017 [E-Book], Content Marketing Institute
  6. 7 Email Marketing Predictions for 2017, Campaign Monitor

Thursday, November 17, 2016

November Marketing Links

Heading into the last 45 days of the year, I'm starting to see more and more prediction articles for marketing in 2017.

While they are all important to read and take note of, let's not forget how many election day predictions we read...and we know how accurate they turned out.

Maybe next month I'll pass along a few predictions of my own.

As per usual, take a quick break from your busy fall schedule and check out these must-read marketing articles:
  1. The importance of emotional mapping in B2B marketing, Fierce CMO
  2. Inbound Marketing Effectiveness Report, Act-On
  3. Maximizing User Adoption by Understanding Behavioral Economics for Startups, Startup Management
  4. 27 SaaS Products for the Marketing Department, David Cummings
  5. Infographic: Cognitive Bias Codex (How many biases do you have?), Ritholtz



Tuesday, October 04, 2016

...And Fall

Fall in DC is my favorite time of year.

Football.

Lower humidity.

Normal, comfortable temperatures.

Product launches and new clients.

“Autumn is a second spring when every leaf is a flower.” — Albert Camus

All good things. Take a quick break from your busy fall schedule and check out these articles:


  1. Poll: Executive responsibility for content marketing strategy growing, Fierce CMO
  2. 5 Growth Hacks to Supercharge your Invite or Referral System, SaaS Growth Strategies
  3. Execs Create Thought Leadership Content to Stand Out, eMarketer
  4. Study: Customer network effects can improve B2B data accuracy to over 95%, Fierce CMO
  5. Infographic: Cognitive Bias Codex, Ritholtz




Friday, September 16, 2016

Fall of the Wall Dividing Sales and Marketing?

Traditionally, the relationship between sales and marketing was fraught with distrust and misunderstanding. Sales people were reluctant to share any information about their sales activity and funnel, while marketers were blindly messaging market segments without direct feedback from sales teams and their prospects.

Over the past 5-6 years, this situation has changed. The deployment of powerful cloud based tools to sales teams, like Salesforce, and to marketing teams, like Hubspot, have allowed companies to break down these silos. The goal is to build a transparent data-based funnel from lead to close to referral and track how, where and when your sales and marketing dollars are working...and not.

Want to learn more about how Honeycomb works with our clients to build this kind of sales and marketing infrastructure? Click here and schedule a call to learn more about how long it takes to set up these programs and how to use them to increase conversion rates and grow revenue.

As far as must-read marketing articles, what caught my eye in the past month?
  1. LinkedIn launches conversion tracking capabilities, Fierce CMO
  2. 27 SaaS Products for the Marketing Department, David Cummings
  3. 19 content marketing ideas that aren’t blog posts, 500 Startups
  4. B2B marketing budget planning tips for 2017, Fierce CMO
  5. 5 Psychological Principles of High Converting Websites (+ 20 Case Studies), Kissmetrics