Thursday, August 10, 2017

Dog Days of Marketing?

This month's Straight to the Point post will be short, as I'm sure most of you want skip over this part and click on links to five awesome marketing articles.

What caught my eye in the past month? 

Friday, July 21, 2017

Why Read This Post?

For the past 10-15 years, marketing has been undergoing a series of shifting changes in strategy, tactics, feel and tone.

As you know, the basics of human communication are eternal, but the methods by which we, the professional marketers, reach customers are constantly being tested, improved or discarded.

Keeping up to speed on the latest techniques is a challenge for all of us. The whole reason I started my newsletter, "Straight to the Point" six plus years ago, was to share the articles I felt were important for my fellow marketers and non-marketing business leaders to read.

Here are a few that caught my eye this week:

Monday, June 12, 2017

New Honeycomb Website!

As last, we finally updated and refreshed the Honeycomb Consulting website. Please take a look and share your thoughts and feedback. Greatly appreciated!

My first marketing projects back in the 1990s were hand coding and designing websites. The technologies available today make that process much easier, quicker and cheaper.

Here are a few client websites we've worked on over the last few years, in various capacities:

After checking out the new corporate site (, spend a few minutes perusing these must read articles:

  1. 20 of the Best Website Homepage Design Examples, HubSpot 
  2. 10 Brilliant Examples of How to Open Your Next Blog Post With a Bang, Michael Pollack 
  3. CMO audit series, Part 3: Media channels (it’s not what you think), MarTech Today 
  4. 263 Self-Driving Car Startups to Watch, Comet Labs 
  5. How the Bitcoin protocol actually works, DDI

Drop me a line if you want to hear about our latest marketing projects or discuss your upcoming marketing priorities in the second half of the year.

Tuesday, April 25, 2017

April Showers Mean More Must-Read Marketing Articles

Spring seems to have finally arrived.

Regular baseball games are being played and the NBA playoffs have started.

Am I going to pass along some great articles about how to make your marketing better, faster and more measurable?

You bet I am.

Take a few seconds and check out these excellent readings:
  1. 68% of consumers prefer brands to communicate via email, Fierce CMO
  2. How Google Analytics ruined marketing, Tech Crunch
  3. 19 content marketing ideas that aren’t blog posts, 500 Startups
  4. Pivot Survival Tactics from Kabam's 3 Near-Death Triumphs, First Round Review
  5. Words on Words: Books That Will Improve Your Writing, Gregory Ciotti
If you have a question about marketing, the clients we work with, or the services that Honeycomb provides, just send me an email.