Wednesday, September 13, 2017

Fall of the Wall between Sales and Marketing?

The relationship between sales and marketing is fraught with distrust and misunderstanding. Sales people are reluctant to share any information about their sales activity and funnel, while marketers are blindly messaging market segments without direct feedback from sales teams and their prospects.

This situation may be changing.

The deployment of powerful cloud based tools to sales teams, like Salesforce, and to marketing teams, like Hubspot, have allowed companies to break down these silos and foster trust and communication.

The opportunity now is to build a transparent data-based funnel from lead to close to referral and track how, where and when your sales and marketing dollars are working...and not.

Want to learn more about how Honeycomb works with our clients to build this kind of sales and marketing infrastructure? Email me to learn more.

What caught my eye in the past month?
  1. How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn, BuzzSumo
  2. How to Write Marketing Blogs Your Clients Will Actually Read, Jeff Bullas
  3. 5 Psychological Principles of High Converting Websites, KissMetrics
  4. B2B marketing budget planning tips, FierceCMO
  5. Learning to Learn: You, Too, Can Rewire Your Brain, The New York Times



Thursday, August 10, 2017

Dog Days of Marketing?

This month's Straight to the Point post will be short, as I'm sure most of you want skip over this part and click on links to five awesome marketing articles.

What caught my eye in the past month? 

Friday, July 21, 2017

Why Read This Post?

For the past 10-15 years, marketing has been undergoing a series of shifting changes in strategy, tactics, feel and tone.

As you know, the basics of human communication are eternal, but the methods by which we, the professional marketers, reach customers are constantly being tested, improved or discarded.

Keeping up to speed on the latest techniques is a challenge for all of us. The whole reason I started my newsletter, "Straight to the Point" six plus years ago, was to share the articles I felt were important for my fellow marketers and non-marketing business leaders to read.

Here are a few that caught my eye this week:

Monday, June 12, 2017

New Honeycomb Website!

As last, we finally updated and refreshed the Honeycomb Consulting website. Please take a look and share your thoughts and feedback. Greatly appreciated!

My first marketing projects back in the 1990s were hand coding and designing websites. The technologies available today make that process much easier, quicker and cheaper.

Here are a few client websites we've worked on over the last few years, in various capacities:


After checking out the new corporate site (www.honeycomb-consulting.com), spend a few minutes perusing these must read articles:

  1. 20 of the Best Website Homepage Design Examples, HubSpot 
  2. 10 Brilliant Examples of How to Open Your Next Blog Post With a Bang, Michael Pollack 
  3. CMO audit series, Part 3: Media channels (it’s not what you think), MarTech Today 
  4. 263 Self-Driving Car Startups to Watch, Comet Labs 
  5. How the Bitcoin protocol actually works, DDI

Drop me a line if you want to hear about our latest marketing projects or discuss your upcoming marketing priorities in the second half of the year.