Tuesday, May 26, 2015

VentureBeat Report on Email Marketing Providers

This is an interesting report on the confusing world of marketing email providers.

VentureBeat sizes up email marketing providers


Small- and mid-sized companies now can afford many of the bells and whistles that have driven enterprise-level email marketing programs, according to researchers at VentureBeat. The trick now is to find the platform that is the right fit. 
"The rich features of typical enterprise solutions are moving downstream and becoming more available for marketers at much lower price points, depending how big your customer list is," Jon Cifuentes, a research analyst at VentureBeat, told FierceCMO. "There's a lot of confusion in the market here in general." 
VentureBeat released a guide this week to help purchasers of email marketing technology navigate the changing marketplace. The report profiles providers such as Adestra, Constant Contact, Hubspot and Mailjet, who reported concentrations of B2B clients. 
That's a good place for B2B software buyers to start, Cifuentes said. But VentureBeat researchers found that only half of the more than 1,000 marketers who participated in their online survey indicated that the features of their chosen software met their objectives. 
"In general, there's extreme feature parity in a set of tools that, at their core, are used to send many of the hundreds of emails the average consumer or business user receives a day," researchers wrote. "Vendors check the box on one feature after another, but organizations who are buying these tools tend to be left underwhelmed in new and key areas like mobile device accessibility, analytics and segmentation." 
Buyer analysis, much like email marketing strategy, has become complex. An estimated $3 billion in investor funding moved into the industry in 2014 alone, according to the report, making it "near impossible to keep up" with change.

Companies that are integrating email marketing systems and tagging on additional services where needed—without losing a grasp on the data from these services—are moving in the right direction, according to the report.

For B2B marketing technology buyers, this is the trend, Cifuentes said. "B2B is moving more towards the all-in-one, full-featured marketing automation suites to power their email for the marketing use cases better suited for B2B, like lead nurturing. An individual line of business in an enterprise will then tack on MailChimp to do their newsletters."

Email Marketing Providers
Email Marketing Providers

Thursday, March 19, 2015

March Marketing Madness

March Marketing Madness!

Got your brackets filled out?

Should be an entertaining month of basketball with upsets, Cinderellas and, maybe, Kentucky going undefeated.

Honeycomb client Ostrato just put out a fun video to celebrate the NCAA Tournament. Click the image to watch...

Thursday, January 29, 2015

Digital Marketing Trends to Watch Out for in 2015

Another good read about the trends affecting marketers this year... Digital Marketing Trends to Watch Out for in 2015, Clickz

Matt Weiss, Global Chief Marketing Officer, Havas Worldwide  
If I have to suggest what digital marketers should focus on in 2015, I'd say one word: "ideas." First- and third-party data, personalization, omni-channel, multi-channel, collaboration, platform infrastructure, dark digital, connectivity, mobile, and on and on. 
The list of buzzwords and subject matter will no doubt relate to the rapid adoption of mobile and how we connect with consumers in an age of personalization. But I'd like to point to something entirely different, something that may or may not make headlines that are buzzworthy. One word: Ideas. Regardless of the who, what, why, or how of marketing, there will always be "ideas." Powerful. Motivating. Insightful. Brilliant. Expansive. 
Without a platform-level idea to drive unification across marketing activity, marketers are left with tactics, tricks, and one-offs. For me, 2015 will be the year of the idea-powering activity across paid, owned and earned channels. "Ideas" will motivate consumers to action and create a competitive durable advantage for those marketers who understand what lies at the center of a buzzword-driven marketplace.

Tuesday, January 27, 2015

21 Digital Marketing Trends & Predictions for 2015

Wow. Pretty much a who's who of marketing luminaries share their outlook on 2015...from Top Rank Blog, 21 Digital Marketing Trends & Predictions for 2015.

Just one-

Tim Washer @timwasher – Senior Marketing Manager, Social Media, Cisco Systems
As brands strive to create authentic connections online, especially with Millennials, more will understand that a clever laugh or the vulnerability of silliness is the most efficient path to earning trust and loyalty. Mark 2015 as the year of humor in digital marketing.