Tuesday, March 20, 2018

March Marketing Madness 2018

Got your brackets filled out?

Should be an entertaining month of basketball with upsets, Cinderellas and, maybe, Virginia not winning it all.

A few years ago, Honeycomb client Ostrato asked us to create a fun video to celebrate the NCAA Tournament.

Click the image to watch...

After that video production, we helped Ostrato execute a "startup pivot" and rebranded the company as ParkMyCloud, which has been super successful, leading to high numbers of new clients and a new round of funding.

While you are watching your favorite teams and updating your brackets, take a few seconds and check out these articles:
  1. Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud, Marketing Week
  2. 7 Mistakes You’ll Make in Marketing Performance, MarTech
  3. Five Big Business Trends to Watch in 2018, Fortune
  4. Google Tag Manager Checklist – 68 Ways To Prepare A Website, Reddit Marketing
  5. Startups are cheaper to build, but more expensive to grow – here’s why, Andrew Chen
If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.

Tuesday, November 07, 2017

Fall is my favorite time of year.


Lower humidity.

Normal, comfortable temperatures.

Product launches and new clients.

“Autumn is a second spring when every leaf is a flower.”

— Albert Camus

All good things.

So, take a quick break from your busy fall schedule and check out these must-read marketing articles:

Wednesday, September 13, 2017

Fall of the Wall between Sales and Marketing?

The relationship between sales and marketing is fraught with distrust and misunderstanding. Sales people are reluctant to share any information about their sales activity and funnel, while marketers are blindly messaging market segments without direct feedback from sales teams and their prospects.

This situation may be changing.

The deployment of powerful cloud based tools to sales teams, like Salesforce, and to marketing teams, like Hubspot, have allowed companies to break down these silos and foster trust and communication.

The opportunity now is to build a transparent data-based funnel from lead to close to referral and track how, where and when your sales and marketing dollars are working...and not.

Want to learn more about how Honeycomb works with our clients to build this kind of sales and marketing infrastructure? Email me to learn more.

What caught my eye in the past month?
  1. How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn, BuzzSumo
  2. How to Write Marketing Blogs Your Clients Will Actually Read, Jeff Bullas
  3. 5 Psychological Principles of High Converting Websites, KissMetrics
  4. B2B marketing budget planning tips, FierceCMO
  5. Learning to Learn: You, Too, Can Rewire Your Brain, The New York Times

Thursday, August 10, 2017

Dog Days of Marketing?

This month's Straight to the Point post will be short, as I'm sure most of you want skip over this part and click on links to five awesome marketing articles.

What caught my eye in the past month? 

Friday, July 21, 2017

Why Read This Post?

For the past 10-15 years, marketing has been undergoing a series of shifting changes in strategy, tactics, feel and tone.

As you know, the basics of human communication are eternal, but the methods by which we, the professional marketers, reach customers are constantly being tested, improved or discarded.

Keeping up to speed on the latest techniques is a challenge for all of us. The whole reason I started my newsletter, "Straight to the Point" six plus years ago, was to share the articles I felt were important for my fellow marketers and non-marketing business leaders to read.

Here are a few that caught my eye this week: