Friday, September 16, 2016

Fall of the Wall Dividing Sales and Marketing?

Traditionally, the relationship between sales and marketing was fraught with distrust and misunderstanding. Sales people were reluctant to share any information about their sales activity and funnel, while marketers were blindly messaging market segments without direct feedback from sales teams and their prospects.

Over the past 5-6 years, this situation has changed. The deployment of powerful cloud based tools to sales teams, like Salesforce, and to marketing teams, like Hubspot, have allowed companies to break down these silos. The goal is to build a transparent data-based funnel from lead to close to referral and track how, where and when your sales and marketing dollars are working...and not.

Want to learn more about how Honeycomb works with our clients to build this kind of sales and marketing infrastructure? Click here and schedule a call to learn more about how long it takes to set up these programs and how to use them to increase conversion rates and grow revenue.

As far as must-read marketing articles, what caught my eye in the past month?
  1. LinkedIn launches conversion tracking capabilities, Fierce CMO
  2. 27 SaaS Products for the Marketing Department, David Cummings
  3. 19 content marketing ideas that aren’t blog posts, 500 Startups
  4. B2B marketing budget planning tips for 2017, Fierce CMO
  5. 5 Psychological Principles of High Converting Websites (+ 20 Case Studies), Kissmetrics





Wednesday, August 10, 2016

Dog Days of Marketing?

This month's Straight to the Point post will be short, as I'm sure most of you want skip over this part and click on links to five awesome marketing articles.

What caught my eye in the past month?
  1. Survey: HubSpot is top automation solution in satisfaction, market presence, FierceMarketing
  2. How We Grew Conversions 100% by Rethinking Our Design Strategy, Groove
  3. Case Study: Quantifying the Value of Marketing, Sales Benchmark Index
  4. 53 Drip Campaign Emails With An Above 40% Open Rate, Hubspot
  5. How to Promote Your Content Like a Boss, Sweet Fish Media
Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Feel free to email me at jeff@honeycomb-consulting.com



Wednesday, July 20, 2016

Must Read Marketing Articles for July

For the past 10-15 years, marketing has been undergoing a series of shifting changes in strategy, tactics, feel and tone. As you know, the basics of human communication are eternal, but the methods  by which we, the professional marketers, reach customers are constantly being tested, improved or discarded.Keeping up to speed on the latest techniques is a challenge for all of us. The whole reason I started this blog nine plus years ago, was to share the articles I felt were important for my fellow marketers and non-marketing business leaders to read.

What caught my eye in past few weeks?
  1. The Recursive Product Strategy That Musk Used To Build An Empire, First Round
  2. Building Your Content Marketing Workflow Part 1: Identify Content Needs, Kapost
  3. Content marketing used to drive leads, customer engagement, brand awareness, FierceCMO
  4. 5 lessons for building a scalable SaaS sales machine, TNW
  5. AngelList: What is it, who is it for, should you care?, Emerging Prairie
Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Click here.

Sunday, June 19, 2016

Almost Summer Reading

I'm not sure if June qualifies as summer or not. I used to think so, but some people classify summer as July and August. Seems a little short.

However you think about it, June is definitely the month to be outside as much as possible enjoying the sunshine and warm weather. 


Are you on the beach working on your tan? Then here are this month's relaxing must-read marketing articles:

  1. Unleashing the power of B2B case studies, FierceCMO
  2. How to get buyers to respond (even when they’re busy), Jeff Molander
  3. Kahuna report: Mobile email trending upwards, messaging improves retention, FierceCMO
  4. The Inbound Marketing Effectiveness Report, Act-on
  5. Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics, Drip
Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Feel free to call me anytime.


Tuesday, May 31, 2016

May Reading

Suffering from vitamin D deficiency due to lack of sun? We should get some sun soon.

In the meantime, here are some interesting articles to check out.
  1. Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics, Drip
  2. Study: IT, finance departments most influential in B2B purchases , Fierce CMO
  3. The Most Entertaining Guide to Landing Page Optimization You'll Ever Read, Moz
  4. 10 of the most effective growth hacks The Next Web
  5. Discover the Optimal Ad Copy for Every Keyword and Time of Day, SEM Rush
Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Visit www.honeycomb-consulting.com now.