Thursday, June 27, 2013

Why Asking Sales What They Want Is NOT Sales Enablement

A very good read on how to engage with the sales team and methodically determine how marketing can create the content that best improves the sales cycle...

Why Asking Sales What They Want Is NOT Sales Enablement - MarketingProfs


1. Define Sales Activities

2. Identify the Coordinating Goals

3. Create an Activity Map

4. Perform a Materials Analysis

But click through to read the whole article...

Wednesday, June 26, 2013

When is the Best Time to Post Social Media?

Another good article from PR Daily...

"The best—and worst—times to post to social media" - Kristin Piombino

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.
Best time: Between 1 p.m. and 4 p.m. ET
Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.
Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET
Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.
Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET
Worst time: 10 p.m. to 6 a.m. ET

Click through to massive infographic...

Thursday, June 20, 2013

5 Phases of Social Media Measurement

Read an interesting article I thought I'd share. There is no shortage of posts online on the topic of measuring the effectiveness of social media. I always thought that the true measure of any marketing expenditure was whether it increased sales, profitability or the valuation of the company. Hard to connect a tweet to a market capitalization, but one should always have that goal.

Anyway, this article from Clickz does a pretty good job of explaining the conceptual structure...

How to Measure Social Media - and Show Results to the C-Suite

And a nifty graphic too...

5 Phases of Social Media Measurement