Tuesday, May 08, 2012

Tuesday Reads: Inbound Marketing, Housing Bubble

Marketing Research Chart: What are the most valuable inbound lead sources? - Kaci Bower, MarketingSherpa

The fine folks at MarketingSherpa released a new report on inbound marketing and surprise, surprise inbound marketing if effective.
Leads obtained from inbound marketing tactics, such as SEO, social media and blogs, have increased in importance over the last 12 months, particularly when compared to leads from outbound marketing programs. Inbound marketing tactics tend to be cost-effective, and offer an efficient option for generating highly qualified leads.

Twelve Facts That May Surprise You About the Housing Bust - Nick Timiraos, WSJ

A new paper was released by the Federal Reserve that analyzed the housing bubble/crash. Their viewpoint is that the commonly accepted reasons for the bubble aren't really true. Agree?

Fact 1: Resets of adjustable-rate mortgages did not cause the foreclosure crisis.
Fact 2: No mortgage was “designed to fail.”
Fact 3: There was little innovation in mortgage markets in the 2000s.
Fact 4: Government policy toward the mortgage market did not change much from 1990 to 2005.
Fact 5: The originate-to-distribute model was not new.
Fact 6: MBS, CDOs, and other “complex financial products” had been widely used for decades.
Fact 7: Mortgage investors had lots of information.
Fact 8: Investors understood the risks.
Fact 9: Investors were optimistic about house prices.
Fact 10: Mortgage market insiders were the biggest losers.
Fact 11: Mortgage market outsiders were the biggest winners.
Fact 12: Top-rated bonds backed by mortgages did not turn out to be “toxic.” Top-rated bonds in collateralized debt obligations (CDOs) did.

Tuesday, May 01, 2012

Links for May 1: LinkedIn B2B Leads, The Next Big Thing, China

LinkedIn 4x Better for B2B Leads than Facebook or Twitter - David Meerman Scott, socialmediatoday.com
In a study of 3,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%). 
Seven Ways to Spot the Next Big Thing - Thomas Goetz, CNBC.com
1. Look for cross-pollinators
2. Surf the exponentials
3. Favor the liberators
4. Give points for audacity
5. Bank on openness
6. Demand deep design
7. Spend time with time wasters

Read the whole, original article here: How to Spot the Future 

Four Shocks That Could Change China - Paul Gregory, Forbes
1. More local revolts like the Wukan Uprising
2. A faltering economy is leading to some to call for the government to step back and allow more free enterprise and financial freedom
3. The whole Bo Xilai fiasco
4. The escape of blind dissident Chen Guangcheng from house arrest and his ability to travel across China to the US Embasssy in Beijing. (Again, he is blind.)