Tuesday, April 25, 2017

April Showers Mean More Must-Read Marketing Articles

Spring seems to have finally arrived.

Regular baseball games are being played and the NBA playoffs have started.

Am I going to pass along some great articles about how to make your marketing better, faster and more measurable?

You bet I am.

Take a few seconds and check out these excellent readings:
  1. 68% of consumers prefer brands to communicate via email, Fierce CMO
  2. How Google Analytics ruined marketing, Tech Crunch
  3. 19 content marketing ideas that aren’t blog posts, 500 Startups
  4. Pivot Survival Tactics from Kabam's 3 Near-Death Triumphs, First Round Review
  5. Words on Words: Books That Will Improve Your Writing, Gregory Ciotti
If you have a question about marketing, the clients we work with, or the services that Honeycomb provides, just send me an email.

Thursday, March 16, 2017

March Marketing Madness- Got your brackets filled out?

Got your brackets filled out?

Should be an entertaining month of basketball with upsets, Cinderellas and, maybe, Villanova winning it all.

A few years ago, Honeycomb client Ostrato just put out a fun video to celebrate the NCAA Tournament. Click the image to watch...



After that video production, we helped Ostrato execute a "startup pivot" and rebranded the company as ParkMyCloud, which has been super successful, leading to high numbers of new clients and a new round of funding.

In fact, ParkMyCloud is a finalist for DC Inno's DC Tech Madness bracket style startup competition. You can vote for them here and check out all of the other successful DC startups.

While your watching your favorite teams and updating your brackets, take a few seconds and check out these articles:
  1. The Four-Letter Code to Selling Just About Anything, The Atlantic (Good background on “Most Advanced Yet Acceptable”)
  2. 7 Email Marketing Predictions for 2017, Campaign Monitor
  3. 5 Content Marketing Predictions for 2017, Convince and Convert
  4. The Best Time to Send Emails (Here’s What Studies Show), Optin Monster
  5. 40 Things Every Startup Should Do To Scale Up, Inc42

Thursday, February 23, 2017

Is February The Worst Month?

Cold (-ish).

Dreary.

No football.

February isn't my favorite time of year.

But that doesn't mean I'm not reviewing the new marketing related content and passing along a few posts I like.

Take a couple of minutes and check out:
  1. 12 Best Practices For Writing Website Copy That Actually Converts, Reddit Marketing
  2. 5 Content Marketing Predictions for 2017, Covince and Convert
  3. The Most Surefire Way I’ve Found to Win Enterprise Deals, First Round Review
  4. The Best Time to Send Emails (Here’s What Studies Show), Optin Monster
  5. 5 tips for sending an email blast without getting blacklisted, Marketing Land