Friday, July 21, 2017

Why Read This Post?

For the past 10-15 years, marketing has been undergoing a series of shifting changes in strategy, tactics, feel and tone.

As you know, the basics of human communication are eternal, but the methods by which we, the professional marketers, reach customers are constantly being tested, improved or discarded.

Keeping up to speed on the latest techniques is a challenge for all of us. The whole reason I started my newsletter, "Straight to the Point" six plus years ago, was to share the articles I felt were important for my fellow marketers and non-marketing business leaders to read.

Here are a few that caught my eye this week:
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