Thursday, April 19, 2018

Must-Read Marketing Articles for Your Spring Time Pleasure

April Showers Mean More Must-Read Marketing Articles!Spring seems to have finally arrived.

Regular baseball games are being played and the NBA playoffs have started.

Am I going to pass along some great articles about how to make your marketing better, faster and more measurable?

You bet I am.

Take a few seconds and check out these excellent readings:

If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.

Tuesday, March 20, 2018

March Marketing Madness 2018

Got your brackets filled out?

Should be an entertaining month of basketball with upsets, Cinderellas and, maybe, Virginia not winning it all.

A few years ago, Honeycomb client Ostrato asked us to create a fun video to celebrate the NCAA Tournament.

Click the image to watch...



After that video production, we helped Ostrato execute a "startup pivot" and rebranded the company as ParkMyCloud, which has been super successful, leading to high numbers of new clients and a new round of funding.

While you are watching your favorite teams and updating your brackets, take a few seconds and check out these articles:
  1. Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud, Marketing Week
  2. 7 Mistakes You’ll Make in Marketing Performance, MarTech
  3. Five Big Business Trends to Watch in 2018, Fortune
  4. Google Tag Manager Checklist – 68 Ways To Prepare A Website, Reddit Marketing
  5. Startups are cheaper to build, but more expensive to grow – here’s why, Andrew Chen
If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.