Tuesday, July 10, 2018

World Cup Fever?

The World Cup is the most watched sporting event in the world. 

3.2 billion people (almost half of the world’s population) tuned in to watch four years ago in 2014.

The semi-finals are this Tuesday and Wednesday, so I'm sure that some of you will be sneaking out to watch or keeping track of the games on your phones or computers.
If your marketing plan isn't functioning as well as you'd like, email me and we'll schedule a quick call for a free consultation.




Wednesday, June 20, 2018

Almost Summer. Working on your tan? Then read these relaxing marketing articles and learn something new.

I'm not sure if June qualifies as summer or not. Some people classify summer as July and August, but that seems a little short.

However you think about it, June is definitely the month to be outside as much as possible enjoying the sunshine and warm weather.

Are you on the beach working on your tan? Then read this month's relaxing must-read marketing articles:

If you have a few marketing priorities that aren't getting enough attention, message me and we'll schedule a free consultation.

Thursday, May 31, 2018

#TBT: British Telecom Social Media Case Study

I've started to do some "Throw Back Thursday" (#TBT) type updates of old posts. This is a fun concept from Instagram and Facebook, and I thought I'd try it here.

This is one of my first case study blog posts back in 2010 while I was working with Strategic Communications Group. We did some of the first social media based campaigns and wanted to evangelize the concept with other technology and telecom companies.

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One of our goals as an agency in 2009 was to build up some compelling case studies on social media that we could share with our clients and our prospects. We’ve used social media to engage, educate, and entertain key audiences, and generate measurable results for a variety of customers. A few seemed to stand out as particularly good examples of how social media can be used to support a variety of business applications like lead generation, sales cycle support, customer service, employee morale, influencer/media relations, etc.

Almost two years ago, we started developing a pilot social media program for BT Americas. Working with their creative, innovative marketing team, we've executed a measurable, successful, strategically aligned campaign that's been recognized internally as an example of social media marketing excellence.

What do you think? I'd love hear your thoughts- leave a comment if you have a moment...

Situation
In the United States, British Telecom (BT) sells connectivity to Global 2000 companies. Connectivity is a commodity that prospects typically think about only when they need more—for example, when expanding facilities, whether domestically or in another country.

Goal
BT wanted to boost top-of-mind awareness, so when potential customers need to add telecom capacity, they consider BT. If not exclusively, then at least in addition to giant firms like AT&T and Verizon—which have far more advertising dollars to spend.

Solution
BT has a strong commitment to Corporate Social Responsibility (CSR). Knowing that virtually all of BT’s prospects have CSR programs, Strategic created a CSR blog where BT’s thought leaders can interact with like-minded people in other firms, including top-tier prospects. Through targeted social media interaction with key customers and prospects, building deeper relationships with customers like PepsiCo and Wal-Mart becomes a bit easier.

Results
CSR Perspective serves as a bridge, allowing BT’s field marketing force to stay in front of key prospects with shared values. A typical scenario: BT’s CSR executive reaches out through social media channels to counterparts at prospect’s organization and arranges a sales meeting with a prospect’s CSR exec and CFO. Thanks to relationships like these, when prospects need connectivity, BT is on the short list.

Friday, May 18, 2018

#TBT: Government Marketing in an Age of Social Media

I've started to do some "Throw Back Thursday" (#TBT) type updates of old posts. This is a fun concept from Instagram and Facebook, and I thought I'd try it here.

This is one of my first blog posts back in 2007. Pretty terrible, no headline, etc.

Clearly, the impact of social media has changed from those early days.

...I recently moderated a panel discussion at a AMA-DC event in downtown DC entitled "Government Marketing in an Age of Social Media". The panelists (Jay McCargo, Toni Lee Rudnicki and Mark Root) were in general agreement that there has been minimal impact of "social media" among government marketers. However, all three agreed that web 2.0 marketing techniques will become more acceptable in time among the government contracting community.

This article in GCN backs this theory up: Web 2.0: Second verse, different than the first

Wednesday, May 16, 2018

Spring has Sprung...Finally.

After the winter we have had, I'm heading outside to rebuild my Vitamin D stores.In the meantime, here are this month's five must-read marketing articles:
If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.



Thursday, April 19, 2018

Must-Read Marketing Articles for Your Spring Time Pleasure

April Showers Mean More Must-Read Marketing Articles!Spring seems to have finally arrived.

Regular baseball games are being played and the NBA playoffs have started.

Am I going to pass along some great articles about how to make your marketing better, faster and more measurable?

You bet I am.

Take a few seconds and check out these excellent readings:

If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.

Tuesday, March 20, 2018

March Marketing Madness 2018

Got your brackets filled out?

Should be an entertaining month of basketball with upsets, Cinderellas and, maybe, Virginia not winning it all.

A few years ago, Honeycomb client Ostrato asked us to create a fun video to celebrate the NCAA Tournament.

Click the image to watch...



After that video production, we helped Ostrato execute a "startup pivot" and rebranded the company as ParkMyCloud, which has been super successful, leading to high numbers of new clients and a new round of funding.

While you are watching your favorite teams and updating your brackets, take a few seconds and check out these articles:
  1. Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud, Marketing Week
  2. 7 Mistakes You’ll Make in Marketing Performance, MarTech
  3. Five Big Business Trends to Watch in 2018, Fortune
  4. Google Tag Manager Checklist – 68 Ways To Prepare A Website, Reddit Marketing
  5. Startups are cheaper to build, but more expensive to grow – here’s why, Andrew Chen
If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.