Friday, May 18, 2018

#TBT: Government Marketing in an Age of Social Media

I've started to do some "Throw Back Thursday" (#TBT) type updates of old posts. This is a fun concept from Instagram and Facebook, and I thought I'd try it here.

This is one of my first blog posts back in 2007. Pretty terrible, no headline, etc.

Clearly, the impact of social media has changed from those early days.

...I recently moderated a panel discussion at a AMA-DC event in downtown DC entitled "Government Marketing in an Age of Social Media". The panelists (Jay McCargo, Toni Lee Rudnicki and Mark Root) were in general agreement that there has been minimal impact of "social media" among government marketers. However, all three agreed that web 2.0 marketing techniques will become more acceptable in time among the government contracting community.

This article in GCN backs this theory up: Web 2.0: Second verse, different than the first

1 comment:

Larissa said...

I think that social media will remain a trend for marketing professionals to take advantage of. With the increase in blogging and video services (youtube, google video, and even NBC/Fox etc... looking to start a similar service), eventually social media will become the most important way to reach multiple audiences through a variety of engaging (and fast results oriented) mediums.