Wednesday, March 21, 2007
I recently moderated a panel discussion at a AMA-DC event in downtown DC entitled "Government Marketing in an Age of Social Media". The panelists (Jay McCargo, Toni Lee Rudnicki and Mark Root) were in general agreement that there has been minimal impact of "social media" among government marketers. However all three agreed that web 2.0 marketing techniques will become more acceptable in time among the government contracting community.
This article in GCN backs this theory up: Web 2.0: Second verse, different than the first