Sunday, May 25, 2014

THE US 20: Twenty Huge Trends That Will Dominate America's Future

A little old, but I think everyone should read this. You need to know all of these trends in order to plan for the future.

THE US 20: Twenty Huge Trends That Will Dominate America's Future - Business Insider

It is a long article (with tons of awesome charts), so here is a quick summary.

  1. The Bay Area Is Now The Center Of The Universe
  2. The Sharing Economy
  3. The Texas Growth Engine
  4. The Great Congealing Of Cities And Suburbs
  5. Rise Of The Robots
  6. Energy Costs Have Stopped Growing
  7. Renewables Are Surging
  8. Wearable Technology
  9. Everyone's Living Alone
  10. Everyone Dates Online
  11. Stagflation
  12. The Future Of Housing Is Renting
  13. Obesity Is At A Crossroads
  14. The Gun Control Debate Is Over And Guns Won
  15. The War On Drugs Is Over And Drugs Won
  16. Old Hollywood Is Dead And Old TV Is Dying
  17. The Education Bubble Has Burst
  18. Teacher Evaluations
  19. The Unintended Consequences Of Obamacare
  20. The End Of Men

You can argue about some of these trends, but you have to acknowledge that something important is happening in each area.

Tuesday, May 13, 2014

Why marketers should keep sending you e-mails?

Why? Well, because it still works, duh...

Why marketers should keep sending you e-mails - McKinsey & Company

E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. 
That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.