Tuesday, May 13, 2014

Why marketers should keep sending you e-mails?

Why? Well, because it still works, duh...

Why marketers should keep sending you e-mails - McKinsey & Company

E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. 
That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.


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