Must-Read Marketing Articles for Your Spring Time Pleasure

April Showers Mean More Must-Read Marketing Articles!Spring seems to have finally arrived.

Regular baseball games are being played and the NBA playoffs have started.

Am I going to pass along some great articles about how to make your marketing better, faster and more measurable?

You bet I am.

Take a few seconds and check out these excellent readings:

• How Winners Really Differentiate, Andy Raskin
• How To Systematically Reduce The Risk & Uncertainty Of New Ideas, Strategyzer
• A Marketing Budget Example that Covers All Bases and Ensures ROI, Adhere
• 101 Sales Email Templates You Can Use Today To Close More Deals, Reddit Marketing
• Humanity’s remarkable economic history, CapX

If you have a few marketing priorities that aren't getting enough attention, email me and we'll schedule a quick call to review Honeycomb's capabilities.

...And Fall

Fall in DC is my favorite time of year.

Football.

Lower humidity.

Normal, comfortable temperatures.

Product launches and new clients.

“Autumn is a second spring when every leaf is a flower.” — Albert Camus

All good things. Take a quick break from your busy fall schedule and check out these articles:

1. Poll: Executive responsibility for content marketing strategy growing, Fierce CMO
2. 5 Growth Hacks to Supercharge your Invite or Referral System, SaaS Growth Strategies
3. Execs Create Thought Leadership Content to Stand Out, eMarketer
4. Study: Customer network effects can improve B2B data accuracy to over 95%, Fierce CMO
5. Infographic: Cognitive Bias Codex, Ritholtz

21 Digital Marketing Trends & Predictions for 2015

Wow. Pretty much a who's who of marketing luminaries share their outlook on 2015...from Top Rank Blog, 21 Digital Marketing Trends & Predictions for 2015.

Just one-

Tim Washer @timwasher – Senior Marketing Manager, Social Media, Cisco Systems
As brands strive to create authentic connections online, especially with Millennials, more will understand that a clever laugh or the vulnerability of silliness is the most efficient path to earning trust and loyalty. Mark 2015 as the year of humor in digital marketing.

Seven B-to-B Marketing Trends That Will Shape 2015

I read an interesting prediction article in AdAge, Seven B-to-B Marketing Trends That Will Shape 2015

Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. "We need b-to-b to be more human," said Andy Goldberg, global creative director at GE.

The seven trends.

1. Great storytelling
2. Less Data, more emotions
3. Shareable content
4. Holistic user experiences
5. Consumerization
6. Reprioritizing marketing
7. Connecting technologies