Thursday, June 27, 2013

Why Asking Sales What They Want Is NOT Sales Enablement

A very good read on how to engage with the sales team and methodically determine how marketing can create the content that best improves the sales cycle...

Why Asking Sales What They Want Is NOT Sales Enablement - MarketingProfs

Basically,

1. Define Sales Activities

2. Identify the Coordinating Goals

3. Create an Activity Map

4. Perform a Materials Analysis

But click through to read the whole article...


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