Showing posts with label linkedin. Show all posts
Showing posts with label linkedin. Show all posts

Monday, November 11, 2013

The best—and worst—times to post to social media

Some good info from Ragan...

http://www.prdaily.com/Main/Articles/14644.aspx

Here's a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

Best time: Between 1 p.m. and 4 p.m. ET

Worst time: 8 p.m. to 8 a.m. ET


Pinterest: Saturday morning is the best time to post.

Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET

Worst time: 5 p.m. to 7 p.m. ET


LinkedIn: Post before or after business hours.

Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET

Worst time: 10 p.m. to 6 a.m. ET

Wednesday, June 26, 2013

When is the Best Time to Post Social Media?

Another good article from PR Daily...

"The best—and worst—times to post to social media" - Kristin Piombino

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.
Best time: Between 1 p.m. and 4 p.m. ET
Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.
Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET
Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.
Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET
Worst time: 10 p.m. to 6 a.m. ET

Click through to massive infographic...

Thursday, October 04, 2012

Top Five Articles to Read in October

It is October now. Really. The fourth quarter. The last quarter of the year. What should you be reading? Here are a few items...


How To Meet Mark Zuckerberg, by Alyson Shontell, Business Insider

In case you didn't know, Business Insider has a ton of great articles. So, what is the secret to meeting the Zuck?

He likes to meet entrepreneurs and help them. He especially likes to meet entrepreneurs who are building cool things on Facebook's platform. Zuckerberg also referenced Runkeeper, Spotify and Airbnb as startups that were "killing it."

He explained:
"The way that I got to know Kevin [Systrom] is they started off building on top of our platform. They had just a great open graph integration that made it so you could take pictures with Instagram and share them to Facebook and it's really first class…One of the things that I like to do is, with all of our big developers, I just like to reach out and get to know them personally. Partially because I'm just really interested in entrepreneurship and helping other entrepreneurs, but also I just want to get to know the people who are doing great stuff on top of our platform."


Top 25 Websites for CEOs, by Mike Myatt, Forbes

A treasure trove of valuable websites. Do you know all of them?


Content Marketing 101: 8 steps to B2B success, by David Kirkpatrick, Marketing Sherpa Blog

They are

  1. Define your goals – tie this to business strategy/objectives
  2. Understand your audience – identify where audience concerns/pains/needs intersect with your expertise/solutions and what type of information they seek out/prefer
  3. Map content to these findings
  4. Audit existing content to identify gaps and/or content that can be used or needs updating
  5. Create a content schedule/calendar to ensure you consistently produce content because it’s not a once-and-done exercise
  6. Develop content (include your sales team and other customer-facing employees as they need to understand the story you plan to tell)
  7. Distribute content
  8. Measure the results



Twitter mulls a replacement for follower counts, by John Koetsier, Venture Beat

Quote:
Joking that he was on the board and shouldn’t say too much, (Evan) Williams indicated some kind of engagement score may be coming, and that Twitter’s recent strategic shifts to a more-restrictive Twitter API access policy enable better measurement of engagement. If, after all, every Twitter client for consumers is created by the company itself, Twitter could much more easily determine exactly which tweets were requested by users, and make some pretty good guesses about which ones were actually seen and read.


15 writing tips from a journalist turned PR pro, by Becky Gaylord, PR Daily

Some pretty valuable tips for organizing the writing process.

Wednesday, September 30, 2009

Things I Found in My Google Reader

This morning I was stuck waiting at my car dealership. I was there for a oil change and a new battery. Of course, they found more things wrong with my car that obviously needed fixing immediately. That meant that I needed to cool my jets and wait.

Which meant that I spent some time browsing through my Google Reader. I don't usually spend too much time on Reader- mostly, I'm on Twitter or LinkedIn or Facebook. I set up Reader a while ago with all the RSS feeds I'd been collecting for the past four or five years, so there is a bunch of stuff in there.

Here is what caught my eye. First, and I can't believe how cool this is,

Panasonic has finally invented the technology to create the Power Loader from Aliens. Seriously, check out the video. Badass.

Today is the day Google invited 100,000 people to beta test its new application, Wave. It's apparently a neat IM, collaboration, publishing platform. All the geeks seem to be excited.

Scientists at Bell Labs have broken the 100 petabit per kilometer.second barrier. Who cares, you say? Well, it means that you can download every song on iTunes in 25 seconds. Yep. Also badass.

Andy Beal has a snaky blog post about the musical chairs act among top tech CTO's, "For Tech Execs It’s Not About the Money…This Just In: It’s About the Money."

Are you a newly rich tech CTO? In the market for a new pad? Leona Helmsley's mansion is starting to look affordable, "Dunnellen Hall Price Dropped Another $15 Million." Now a steal at $60,000,000.

Brian Solis rides to the rescue of the publishing industry and explains "The reports of newspapers’ death are (perhaps) greatly exaggerated". Why, you ask?

1) Newsprint may be black and white but the media business isn’t – While people tend to lean towards a twofold viewpoint (the world was this way, now it’s that way; people used to do things this way, now people do things another way), the truth is that the advent of new forms of media have yet to wholly kill previous forms. Television didn’t kill radio. The VCR didn’t kill the movies. Okay so maybe the Internet struck a near fatal blow to the music industry, but even in that case, things continue to evolve. In Chris’ words, “People want to get into a binary debate that we used to just all want (the newspaper) because we had no choice and now people want the raw feed to mix up their own news. From where I sit what’s really happening is that people have splintered in a lot of different directions. You still have people who value the gatekeeper/passive experience at one end and then you have (people on the other end) who just want the raw feed of all data washing over them, but mostly people exist on the span in between.”

2) Never underestimate the power of human nature - The people who get newspapers in print tend to be committed to getting the product in that form and whether it’s habit or not, they tend to stick with getting that paper delivered to their doorstep. O’Brien related that when the Seattle Post-Intelligencer ceased publishing its print edition and went web only, thanks to a joint operating agreement all P-I subscribers were switched automatically to the only remaining Seattle daily – The Seattle Times. People had the option to cancel, but something interesting happened. They didn’t. Not only did they retain their existing subscriptions, but when those began to run out, almost everyone renewed. O’Brien is not surprised by this and spoke of the digitally saturated people with whom he speaks every day – the venture capitalists and tech company executives whose lives are shackled to Blackberries and RSS feeds. “These are people who use technology for everything in their lives and they still get the paper in print. They still have it delivered to their doorstep.”

3) In today’s rapidly moving world, tactile yet passive experiences have merit - One of my favorite things about that morning paper is, quite simply, turning the pages. Humans are, after all, kinesthetic creatures, so the hands-on experience of a paper has some value. O’Brien agrees with that, and thinks that there’s something even more simple. Sometimes people just want a “psychologically different experience … a purely passive experience.” He went on to explain that oftentimes people don’t want “something with buttons or to click around. Even with a Kindle, there are buttons to push and that’s not appealing to them. They just want something that’s there. Something they don’t have to think about.” There are some who disagree with that perspective, but I’m not one of them.

Now, we turn our attention to two of my favorite topics, history and food.

Archeologists working in Rome have discovered the Roman Emperor Nero had a rotating dinning room in his modestly named "Golden Palace." This new fact about our culinary heritage prompted the food writer at the Guardian newspaper to go on a ballistic (but very properly British) rant on the eternal need for gimmicks in restaurants.

Tuesday, June 16, 2009

Healthcare Social Media

In a world where Facebook is bigger than Myspace and, together, they have 400 million global users, it's obvious that the healthcare industry is acknowledging it has to adopt these new communications channels... and is starting to do so. 60% of doctors say they want or use social networking sites...

While consumers were quick to embrace social media, doctors were initially skeptical about its value. Now, prodded by the need to be smarter and more competitive in the complex world of modern medicine, doctors are becoming converts. The two largest doctor-only social networks, Sermo and Medscape Physician Connect, have more than 100,000 members each nationwide...

The enthusiasm spans generations. The average Sermo user is in his or her late 40s or early 50s. Many are solo practitioners in rural areas with little time or opportunity to hang around the hospital cafeteria for impromptu consults with other physicians.

Richard Schoor, for example, is a solo practitioner in Smithtown, L.I. The 41-year-old urologist frequents Sermo, blogs as the Independent Urologist and runs his own online forum, the Physicians Entrepreneur Group, which has about 60 members who exchange advice on running a medical practice. Dr. Schoor says he's gotten valuable information from the online forums, including advice on equipment that has prevented costly mistakes.

Combined with the well known use of social networking sites by patients, along with the push for electronic health records, it's becoming obvious that companies that sell goods and services to the healthcare industry are going to have to integrate social media into their marketing strategy and communications tactics.

Here are some social media business applications that healthcare and biotechnology companies need to start looking at now...

  • Lead generation
  • Enterprise sales support
  • Competitive intelligence gathering
  • Deal capture
  • Distribution partner identification and cultivation
  • Search engine optimization (SEO)
  • Executive visibility and thought leadership
  • Customer Service
  • Reputation management
  • Employee recruitment
  • Team, culture and morale building
On the association side, it's critical that member-based and issue associations leverage all the communications options at their disposal. From member retention to public policy, social media should be a central part of any healthcare associations marketing strategy. Indeed, here in DC, all sides in the fight over healthcare reform are using social networks and tools to spread their messages, keep coalitions together, and achieve their goals. From Senator Grassley calling out President Obama on Twitter to healthcare LinkedIn groups with thousands of members, it's clear that social media is being used by the biggest players in the most important situations...

why aren't you?

Thursday, February 19, 2009

Health Care Social Media Tools

There has been a lot of discussion recently on the impact of social media on the healthcare industry. I've written about the topic here on this blog. Many people are in agreement that the healthcare industry will be transformed both by any upcoming regulatory reform and by the impact of social media. My guess is that social media will begin to have its effect before government driven reform gets started. But this is just a lot of big picture thinking...what is possible now? Who is twittering? what are the social networks?

Here is a short list of the social media sites I've come across. If you know of any others, just leave the link in the comments...

First of all, Ed Bennett, a web manager at a hospital has compiled a list of 172 hospitals with links to all the social networks they participate in. YouTube, Facebook, Twitter...they are all here. Check out the list here.

Twitters that I follow:
(This is a good slideshow on the basics of Twitter from a healthcare point of view.)
@Health_IT
@mdtrussell
@mdbraber
@act4healthcare
@UH_Sci_Flack
@mencarna
@TrishaTorrey
@jerseygrl
@AdamGross
@naimul
@planetrussell
@healthTF
@OHSUNews
@ShermanHealth
@rilescat
@LungAssociation
@joemd
@healthmashr
@FamilyDoctorMag

This is a comprehensive list of people in the healthcare industry on Twitter: http://twittgroups.com/group/healthcare

Social Networks
Patientslikeme.com
Dailystrength.org
hospitalimpact.ning.com/
themedica.com/
enurgi.com/
qnahealth.com

LinkedIn Groups
Health 2.0
Health Informatics Technology (HIT)
Healthcare Information and Management Systems Society
Healthcare Technology Alliance
Healthcare-IT/ EHR/ HIS
Professionals in Pharmaceutical Industry and Biotech Industry

Blogs/Posts/etc.- Background Social Media and Healthcare
Twitter in Healthcare
Twitter a Healthcare Marketing Tool? Maybe
140 Health Care Uses for Twitter
Newsweek's take on Health 2.0

And oh, by the way, if you'd like to fill out a survey I've been running on the use of social media in the healthcare industry, please click here.

Wednesday, October 29, 2008

LinkedIn's Applications

Hi all, it's been a while since I last posted. With the market gyrating and Sequoia's famous powerpoint presentation scaring the bejesus out of everyone (btw, you should read this is you haven't already), I've been busy focusing on new business development activities and developing a new marketing initiative. I believe in the theory that companies that can invest in marketing to maintain positive cash flow and compete effectively in a downturn can take market share and drive some competitors out of business.

One company that seems to have the same approach is LinkedIn. They announced the launch of their applications platform today. I've been very impressed with the groups feature they added earlier this year. In terms of traffic to my website, and generating conversations, it's the best, most immediate return on my investment of time, I find.

I'm eager to explore the apps they currently offer and I'm excited to see what apps are developed down the road. My concern however is that LinkedIn will have to gradually loosen the restrictions on contacting people you don't know. Now, any email you receive is going to be legitimate and, most likely, worthwhile to read. It would be a shame if they killed the golden goose by letting LinkedIn turn into a spam machine.

Monday, January 21, 2008

Nokia Buying Part of Facebook?

I read a headline earlier today about how Facebook was passing MySpace as the most popular social networking website. I can't say I read the actual story- I think it was on Drudge- but it makes sense to me. Most people I know use Facebook exclusively.

Now, I read on one of my favorite newsy websites, StrategyEye, that Nokia and Facebook might be developing a strong relationship.....Hmmmm.

Nokia is rumoured to be poised to take a stake in Facebook as part of a partnership between it and the mobile phone maker where the social network will be integrated into Nokia's handsets. A report on tech blog, PaidContent claims that the "the Facebook placement could be as prominent as the YouTube button on the main screen of iPhone." The site also cites "sources" who say the "early stage talks" involve the possibility of Nokia purchasing a stake in the company. Spokespersons from either side failed to comment, although a Nokia exec reportedly admits: "There is talk of a partnership in the works."

The rumours come a week after Facebook founder Mark Zuckerberg said on a US TV interview that the site was "highly unlikely" to go public in 2008. However, the firm reportedly took an undisclosed amount of funding last week, rumoured to be between USD10m and USD15m, from European Founders Fund, a firm owned by three German entrepreneurs, the Samwer Brothers. The investors are also said to have a stake in Facebook rival, LinkedIn. Various rumours surround Facebook and it was also recently linked with an acquisition of social community and online address book, Plaxo.

Nokia, which said it was to cut some 2,300 jobs last week as part of the closure of a German plant, has been making moves into the online space of late. Earlier this month it signed a deal with mobile games firm Vivendi. Last month, it said it is to offer mobile users unlimited access to music downloads from the second half of 2008, with a content deal with Universal Music. Meanwhile, it has also been expanding and making deals based on its newly launched Ovi mobile platform.
Interesting no? How many times have we seen the builders/owners of the "pipes" look enviously at the content developers/organizers and wonder how to get a piece of the action? Nokia is hardly a carrier, but it is very intriging that they are differentiating themselves by trying to associate themselves with a popular destination community- a la iPhone and YouTube.

Tuesday, July 17, 2007

Facebook vs. LinkedIn?

It's amazing how much press, blog posts and chatter Facebook has generated over the last few months. I remember reading an article about Facebook a couple of years ago, but the site seemed like a myspace knock off. It always goes to show the value of clean, usable web design and a well thought out business plan.

But now Facebook has leaped out of the tweeny and college crowd and into the business world. Most business contacts I have use LinkedIn, as I do. Back in May, both Robert Scoble and ValleyWag have sniffed out a coming battle between Facebook and LinkedIn over business networking.

For my money, however, since both companies have opened up their networks to third party API's, it makes waaaay more sense to connect then that way, rather than one company buy the other. Of course, Google and a $5B check might make "the best thing to do" irrelevant.

Friday, July 13, 2007

I hope you all had a wonderful July Fourth week last week. I spent the big day at the Washington Nationals game. The Nats won 6-0 over the Cubs. As a childhood White Sox fan, and now Nats fan, this result made me very, very happy.


Another thing that has been making me happy recently is the explosion of interest in Facebook. It's been increasingly clear that MySpace just isn't going to the networking platform of the future. Too much spam for one thing. Facebook has its limitations too, but now that they have opened their platform to outside developers and VC money is flowing to find small app ideas, I foresee a lot of these limitations being addressed.

In the end, though, someone needs to combine all these different networking platforms into one meta, uber service. I'd like to get my Facebook, MySpace and LinkedIn networks to work with each other which preserving the "separateness" of each part of life and each group of contacts.

Here is an interesting article in Time written by a 35+ old like me who has mixed feelings about social media and networking sites.