Top 5 Marketing Articles to Read This Week

Busy week! As always, I'm always reading a ton of articles on the Internets. Here are a few that caught my eye...


What You Can Learn From the Funniest P&G Marketer Ever, by Rajiv Satyal, AdAge

Good advice if you want to add some creativity to your work.


Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?, by Jesse Noyes, Eloqua

Marketing, sales and technology are becoming the same process. Get it? Get it?


David Byrne on How Music and Creativity Work, by Maria Popova, Brain Pickings

Yet more insight into the creative process...


Are HTML5 and Hybrid App Development Strategies Ready for Primetime?, by D. P. Venkatesh, mPortal Blog

Building out your mobile platform? Wondering whether to go native, html5 or hybrid?


4 Reasons Facebook Dumped HTML5 And Went Native, by Todd Hoff,High Scalibility

Facebook has an opinion. You should probably listen...

Creativity and BMW GINA

At work, we talk a lot about creativity and creating content that has a "wow" factor. A PR agency, at heart, is about creating content that is entertaining a well as engaging and educational and then distributing it to the right audience at the right time. Being creative and/or innovative, however, is hard.

I think it's hard because it's so rarely seen. Our imaginations seem to have a difficult time re-imagining common things or creating entirely new things.

So, when I saw the following YouTube video from the folks at BMW, I thought, "this is a true example of re-imagining a known thing, playing around with the idea and seeing what it does." Usually, I think, you end up with something that has a "wow" factor.

Check it out for yourself!