Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts

Sunday, June 19, 2016

Almost Summer Reading

I'm not sure if June qualifies as summer or not. I used to think so, but some people classify summer as July and August. Seems a little short.

However you think about it, June is definitely the month to be outside as much as possible enjoying the sunshine and warm weather. 


Are you on the beach working on your tan? Then here are this month's relaxing must-read marketing articles:

  1. Unleashing the power of B2B case studies, FierceCMO
  2. How to get buyers to respond (even when they’re busy), Jeff Molander
  3. Kahuna report: Mobile email trending upwards, messaging improves retention, FierceCMO
  4. The Inbound Marketing Effectiveness Report, Act-on
  5. Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics, Drip
Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Feel free to call me anytime.


Tuesday, August 25, 2015

Wednesday, October 23, 2013

Second Priveo Video - "Emoticon Man"

I posted last week that Honeycomb was hired to help launch Priveo, a mobile app for messaging your friends with short videos.

I neglected to post a link to the second video we produced. The first video gives you a sense of how the app works. This one is a little more fun...I hope you enjoy it.




Wednesday, October 16, 2013

First Video from Priveo

My client, Priveo, just released their first video. We are pretty excited, so check it out and tell me what you think.

Priveo is a mobile video messaging service that will be launched soon.

You can sign up for an invitation here: http://bit.ly/14j6OhR


Monday, August 05, 2013

Invitation to Beta of Private Video Messaging App

I am working with a new client that is building a very cool video messaging app.

They are asking people to join the beta review process, so sign up now for an invite to test the beta version of Priveo - private video messaging reimagined bit.ly/14j6OhR

The invitations will be sent out shortly, so sign up now. bit.ly/14j6OhR






Tuesday, May 28, 2013

Are You A Freelancer?

If you aren't, then just wait a while...you probably will be.


40 Percent Of Americans Will Be Freelancers By 2020 - Vivian Giang, Business Insider

By 2020, more than 40 percent of the American workforce, or 60 million people, will be freelancers, contractors and temp workers, according to a study conducted by software company Intuit.

The entrepreneur business model will play a major role in the future workplace. The report also says that in the next seven years, the number of "small and personal businesses in the U.S. alone will increase by more than 7 million" and fulltime, full benefit jobs will be harder to find. Most of these businesses will be web or mobile-based and will work closely with a global workforce.

In 2020, one in six Americans will be older than 65, but they won't be "traditional" seniors as they will continue to work part or full-time.

Do you think this is a positive development?

Thursday, September 20, 2012

Top 5 Marketing Articles to Read This Week

Busy week! As always, I'm always reading a ton of articles on the Internets. Here are a few that caught my eye...


What You Can Learn From the Funniest P&G Marketer Ever, by Rajiv Satyal, AdAge

Good advice if you want to add some creativity to your work.


Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?, by Jesse Noyes, Eloqua

Marketing, sales and technology are becoming the same process. Get it? Get it?


David Byrne on How Music and Creativity Work, by Maria Popova, Brain Pickings

Yet more insight into the creative process...


Are HTML5 and Hybrid App Development Strategies Ready for Primetime?, by D. P. Venkatesh, mPortal Blog

Building out your mobile platform? Wondering whether to go native, html5 or hybrid?


4 Reasons Facebook Dumped HTML5 And Went Native, by Todd Hoff,High Scalibility

Facebook has an opinion. You should probably listen...

Monday, February 27, 2012

Monday Reading List

During a special lunch-time event at the Mobile World Congress in Barcelona today, Facebook's CTO Bret Taylor introduced a number of new industry-wide initiatives for the mobile web. Facebook is also working with a number of other vendors to define better web standards that can be implemented across devices to ensure that users can get a consistent mobile web app experience across devices. The Core Mobile Web Platform, as this new group is called, will work to ensure that there are very specific mobile web standards that developers can expect to be available across devices and mobile browers.


Henry Miller’s 11 Commandments of Writing & Daily Creative Routine  - BrianPickings.org

COMMANDMENTS
  • Work on one thing at a time until finished. 
  • Start no more new books, add no more new material to ‘Black Spring.’ 
  • Don’t be nervous. Work calmly, joyously, recklessly on whatever is in hand. 
  • Work according to Program and not according to mood. Stop at the appointed time! 
  • When you can’t create you can work. 
  • Cement a little every day, rather than add new fertilizers. 
  • Keep human! See people, go places, drink if you feel like it. 
  • Don’t be a draught-horse! Work with pleasure only. 
  • Discard the Program when you feel like it—but go back to it next day. Concentrate. Narrow down. Exclude. 
  • Forget the books you want to write. Think only of the book you are writing. 
  • Write first and always. Painting, music, friends, cinema, all these come afterwards.

10 Tips on Writing from David Ogilvy - Brainpickings.org

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:  
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it. 8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.

Monday, October 24, 2011

Mobile Social App Usage Skyrocketing

ReadWriteWeb posted last week about new statistics from ComScore about the rapidly increasing use of mobile apps to access social networking platforms. Here is the link...


Analytics firm comScore released new data today showing that U.S. mobile social media audiences increased 37%, and more than half of social mobile audiences read a post from an organization, brand or event on their mobile device.
While the mobile browser accounted for more visits, research shows that the social networking app audience has grown five times faster in the past year. While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
And...
People are increasingly checking social networks more from their mobile devices. More than half (52.9%) read posts from organizations/brands/events. One of three mobile social networkers snagged a coupon/offer/deal, and twenty-seven percent clicked on an ad while visiting a social networking site.


Thursday, October 13, 2011

Good News! Honeycomb Consulting is Born!



The good news here? I'm very proud to announce the birth of a new company.

After standing up the marketing infrastructure for a division of the largest privately held management consulting company earlier this year, I have started my own firm. Honeycomb Consulting brings to you the expertise and best practices I’ve learned from fifteen years of building and executing business development, social media, mobile, public relations, marketing and advertising campaigns.

Faced with an uncertain economic environment, senior executives I speak with can’t or won’t bring on new employees or full service agencies. However, the need remains to find prospects, close clients and strengthen relationships.

That is where I come in…

I founded Honeycomb to address the projects sales and marketing leaders have not been able to get to.  

Think about these questions…
  • Are you generating enough leads?
  • Is your social media strategy suffering from a lack of good content?
  • Does your website copy need refreshing?
  • Do you have a mobile app?
  • Are there prospects that haven’t received phone or email outreach?
  • Do you have projects that you have just not been able to kick-off?


Interested? Email me and let’s schedule an initial phone call and walk through your to-do list... and talk about whether you have the right or enough resources to achieve your goals. If it makes sense, we will work together to develop a project that addresses any neglected or under-resourced priorities.

Tuesday, July 07, 2009

What's going on in the Wireless industry?

The times they are a'changing. The structure of the mobile industry has been fairly static for a long time. The last big earth shattering events- the Sprint/Nextel merger and the rollout of 3G networks. There have been fad phones that have been super popular for a time, and there has been a definite shift in preference to smartphones, like the iPhone. But the basic structure has remained the same- big wireless companies offering limited phone choice, long term contracts and maximizing ARPU.

However, I'm now starting to see some datapoints that don't support this historical norm. Most of these are driven by customers that want more options and less costs, but some are being driven by technological change. And now rides in our friendly government regulators. Here is the story from Amol Sharma at the WSJ:

The Department of Justice has begun looking into whether large U.S. telecommunications companies such as AT&T Inc. (T) and Verizon Communications Inc. (VZ) are abusing the market power they have amassed in recent years, according to people familiar with the matter.

The review, while in its early stages, is an indication of the Obama administration's aggressive stance on antitrust enforcement. The Justice Department's antitrust chief, Christine Varney, has said she wants to reassert the government's role in policing monopolistic and anticompetitive practices by powerful companies.

The law that covers such behavior, the Sherman Antitrust Act, has been used in the past against giants ranging from Standard Oil to Microsoft Corp. It lay essentially dormant during the Bush years, with the agency bringing no major case. The telecom industry is among several sectors now coming under scrutiny. Others include health care and agriculture.

The Justice Department is already cracking down on certain agreements. It recently filed an objection to plans by airlines in the global Star Alliance to cooperate more closely on international routes and fares. It has targeted payments large pharmaceutical producers sometimes make to generic-drug makers to delay cheap copies of medicines. In addition, Ms. Varney is investigating Google Inc.'s settlement with authors and publishers over its Book Search product.

The telecom review isn't a formal investigation of any specific company, and it isn't clear it will ever become one. The review is expected to cover all areas from land-line voice and broadband service to wireless.

One area that might be explored is whether big wireless carriers are hurting smaller rivals by locking up popular phones through exclusive agreements with handset makers. Lawmakers and regulators have raised questions about deals such as AT&T's exclusive right to provide service for Apple Inc.'s iPhone in the U.S. Big carriers say limiting exclusive deals would hurt innovation.

The department also may review whether telecom carriers are unduly restricting the types of services other companies can offer on their networks, one person familiar with the situation said. Public-interest groups have complained when carriers limit access to Internet calling services such as Skype.

Second, Apple is talks with Verizon about creating a CDMA iPhone. Verizon turned down the iPhone a couple of years ago. There is lots of speculation as to why. Now,

It cannot have escaped Verizon's notice that AT&T proclaimed in a widely circulated memo that the recent launch of the iPhone 3GS was the "largest order day in att.com history" and the "best ever sales day in our retail stores." AT&T sold a million of the new iPhones in 3 days. It took 74 days to sell a million iPhones when they were first launched in 2007.

With AT&T's exclusivity agreement due to expire in the next year, pressure is mounting amongst Verizon customers and shareholders for Verizon to come to some sort of agreement with Apple to offer the iPhone on their network.

Pressure is also coming from current AT&T iPhone users for Verizon to offer the device, as dissatisfaction with AT&T's coverage, and especially their DaVinci Code-ish billing practices continues to grow.

Third, the DC Metro is going offer wireless service to more than one carrier? I missed this news when it first came out in March, but I think it's so significant that I'm going to list it here anyway. As many of you know, the one mobile service that operated inside the Metro is Verizon, working off of a Bell Atlantic contract they first won back in 1993. Sprint was allowed to roam there recently, but a lot of DC people wouldn't switch away from Verizon because of the lack of service in the Metro (where a lot of suits spend a lot of time). As Rob Pergoraro says in a WaPo Faster Forward blog post:

I'm pleased and amazed by the news... although I'm not exactly an unbiased observer of this situation. I take Metro to work and to many non-work occasions, and being able to use my phone at those times -- to let my wife know that I'm on my way home, to answer a quick call from the copy desk, to scan through the latest updates on Twitter or Facebook, to check my e-mail, to look up the score of the Nats game -- is a major convenience.
And it looks like the rollout of the network will happen reasonably fast, according to WMATA's press release:
Twenty of the busiest underground rail stations will have expanded cell phone service by the end of this year and the entire rail system will be equipped by 2012.
I'm not sure what this all means but it feels like the the glaciers are starting to crack and shift. What do you think?

Friday, April 11, 2008

Trade Shows, Part 1 (CTIA)

Well, I've been on the road for the past couple of weeks. I traveled to Las Vegas for the CTIA Wireless trade show then to San Fransisco for the RSA security show. Both shows demonstrated the power and innovation that still drives the larger technology world today. I'd like to recap both shows in two posts.

First, the CTIA show in Las Vegas last week was compelling. There is a building transformation in the wireless from the current 3G level of broadband, features and applications to a newer "4G" model. There is still some uncertainty about which technology platform will power this new generation of wireless businesses: WiMax or cellular or some un-invented technology.

Needless to say, there will be much fighting and scrambling over the next five or more years between the big carriers (Verizon, AT&T, T-Mobile, Sprint) as well as other technology players (Microsoft, Google, etc). All these shifting parts made for very interesting conversations...

...and it also made for an enormous trade show. The CTIA filled up two whole halls at the Las Vegas Convention Center.

I'll post some pictures when I get back home...

Wednesday, February 13, 2008

Where are the Cool Mobile Apps?

A lot of action in the mobility space this week, most likely prompted by the Mobile World Congress in Barcelona this week. I've written before about mobile phones, pda's and applications on this blog before, mostly from the perspective of a enthusiastic consumer of mobile technology. However, a couple of data points today make me but on my business thinking cap.

1. This blog post by Tom Yager at InfoWorld ("The mobile app god rush"). Tom writes about the opportunities and roadblocks to developing mobile applications with slick GUI's, super fast response times and integration with the mainstream developer community. I love my PocketPC, but I have to put up with a fairly serious step down in prettiness when I view a web site, play a game, or view a spreadsheet. I can voice activate my phone using Microsoft Voice, but the feature isn't integrated into each and every application.

2. My colleague, Chris Parente, posted today about a new report on trends in mobile TV users. He says,

Here’s that survey I hinted at in the post last week and released today at Mobile World Congress in Barcelona. M:Metrics and Tellabs surveyed 34,000 mobile TV users in Europe and the U.S. last year. Here’s the verdict:

The Good: The market grew 36%, and is estimated to be a $270M opportunity

The Bad: Former users grew 68%, faster than the market growth. Too many people don’t like the experience and are dropping.

I think this backs up Tom's point that the user experience on broadband mobile devices isn't quite good enough and needs improvement. The question, as always, is when are the carriers going to open up their platforms to small, innovative application developers. As Tom mentions, Adobe Flash is ubiquitous on PC's but is tied down in agreements with carriers. He writes (my emphasis added),

Adobe had a shot at defining an even more appealing common ground with Flash, but it made a strategic decision that brings up the second roadblock to rich mobile apps. Adobe could have made a business of making sure that either the full Flash Player, or the embeddable content player called Flash Lite, runs on everything that moves, just as the desktop Flash Player does now. Flash Player drives sales of Adobe dev tools and back-end servers. Imagine extending that model to millions of devices, and allowing every Flash developer -- and there are so many -- to target phones. Instead of taking Flash to mobile developers and users, Adobe brought the best of Flash to wireless operators who will keep it under lock and key. Must-have features such as widgets and customizable home screens done up in Flash will exist on phones but only as created by wireless operators, who are likely to bill you for your maps and weather just as they charge for ring tones now. Even Apple saw the folly of putting developers at the bottom of the mobile food chain.
I see a slow process as the carriers slowly evolve and respond to the changing market. It's going to be frustrating for me and other consumers, however. You would think that they would make mobile apps not only easy to use but make them cool to look at too.

Tuesday, October 23, 2007

Walt Mossberg Raises the Red Flag of Revolution

A colleague of mine pointed out to me an interesting blog post by Walt Mossberg this morning:

http://mossblog.allthingsd.com/20071021/free-my-phone/
A shortsighted and often just plain stupid federal government has allowed itself to be bullied and fooled by a handful of big wireless phone operators for decades now. And the result has been a mobile phone system that is the direct opposite of the PC model. It severely limits consumer choice, stifles innovation, crushes entrepreneurship, and has made the U.S. the laughingstock of the mobile-technology world, just as the cellphone is morphing into a powerful hand-held computer.

Up until the 1970s, when the federal government intervened, you weren’t allowed to buy your own landline phone, and companies weren’t able to innovate, on price or features, in making and selling phones to the public. All Americans were forced to rent clumsy phones made by a subsidiary of the monopoly phone company, AT&T, which claimed that, unless it controlled what was connected to its network, the network might suffer.

Well, the government pried that market open, and the wired phone network not only didn’t collapse, it became more useful and versatile, allowing, among other things, cheap connections to online data services.

I suspect that if the government, or some disruptive innovation, breaks the crippling power that the wireless carriers exert today, the free market will deliver a similar happy ending.
At the SIIA Changing Landscape seminar on mobility last month, D. P. Venkatesh pointed out that Apple is a odd choice to lead the anti-oligarchy charge. It's model is based on it owning the entire software stack to the exclusion of anyone else. Although, Apple just announced that they will eventually allow third party programs, this seems like too little to late. After all, my three year old PocketPC (on Verizon, widely acknowledged as the "worst" carrier in terms of openness) easily allows third party applications.

Now, switching it from one carrier to another might prove a challenge...

However, Walt's economic instincts are correct. More competition will bring more innovation, and greater value at lower prices. And you can bet that the carriers will fight tooth and nail to prevent that from happening...

Monday, September 17, 2007

The Changing Landscape of Mobile

Hi all. I've partnered with the Software and Information Industry Association (www.siia.net) to produce a series of events that will take a look at the transformational changes occurring right now in three critical areas. Each of these areas are wrestling with dramatic change that is raising technology, regulatory, and cultural issues while generating tremendous business opportunities and creating real value for customers. Each of these events will spotlight panelists with differing perspectives on all of these issues as well as give insight into what the future might look like given today’s trends.

The first event will be very informative and will focus on the changes in the wireless industry and the impact that mobility is having on consumers, enterprises and marketers. We've scheduled two other events: one on security (Oct 25) and one on enterprise software (Nov 13). Look for those invitations down the road.

I’ve included the event information below. If you’d like to attend, please visit https://www.siia.net/events/prereg.asp?eventid=757.

“The Changing Landscape: Mobile”

Panelists: Leslie Poole, CEO, Javien Digital Payments
Gregg Smith, CEO, Acuity Mobile
Rich Carlson, CEO, Wireless Matrix
D. P. Venkatesh, CEO, mPortal

Moderator:
Jeff Majka, Strategic Communications Group

Date: September 25, 2007

Time: 8am to 10am

Location: SIIA DC office, 1090 Vermont Avenue, 6th Floor, Washington DC

Tuesday, June 19, 2007

A couple of interesting tidbits I found interesting. Well, interesting enough to share with my vast readership...

Second, the confluence of digital media and the mobile device seems to be reaching a white-hot level of growth. I've been a happy owner of of broadband enabled PocketPC for quite some time now, but with, the rollout of the iPhone and other consumer focused broadband phones, I think the platform is there for both paid and advertising-driven content companies to drive an extraordinary amount of revenue.

Here is the chart from eMarketer, if you don't totally believe everything I write on this blog:



I'll be spending some time this Friday at the Digital Media Conference in lovely Silver Spring, MD. I'm looking forward to hearing from the experts how this exploding market is going to evolve, who the winners will be and when will I be able to just implant an iPhone in my brain and let Steve Jobs control me remotely.