At work, we talk a lot about creativity and creating content that has a "wow" factor. A PR agency, at heart, is about creating content that is entertaining a well as engaging and educational and then distributing it to the right audience at the right time. Being creative and/or innovative, however, is hard.
I think it's hard because it's so rarely seen. Our imaginations seem to have a difficult time re-imagining common things or creating entirely new things.
So, when I saw the following YouTube video from the folks at BMW, I thought, "this is a true example of re-imagining a known thing, playing around with the idea and seeing what it does." Usually, I think, you end up with something that has a "wow" factor.
Check it out for yourself!