May Reading

Suffering from vitamin D deficiency due to lack of sun? We should get some sun soon.

In the meantime, here are some interesting articles to check out.

1. Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics, Drip
2. Study: IT, finance departments most influential in B2B purchases , Fierce CMO
3. The Most Entertaining Guide to Landing Page Optimization You'll Ever Read, Moz
4. 10 of the most effective growth hacks The Next Web
5. Discover the Optimal Ad Copy for Every Keyword and Time of Day, SEM Rush

Want to learn more about Honeycomb and how we are helping our clients address their strategic and tactical marketing priorities? Visit www.honeycomb-consulting.com now.

The Disconnect Between Marketers and IT Buyers

Great article from MarketingProfs, "The Disconnect Between Marketers and IT Buyers." Lots and lots of good charts all pointing how marketers still need to better align their content creation plans with the actual needs of IT buyers.

Bill Wagner, CMO of Vocus Shares His Marketing Expertise

Hi all! Time for another episode of my periodic podcast series, Straight to the Point. I was really excited to host Bill Wagner. Bill is the Chief Marketing Officer of Vocus - a leading provider of on-demand software for public relations management, helping organizations of all sizes fundamentally change the way they communicate with the media and the public, optimize their public relations efforts and measure their impact.

An accomplished marketing executive with more than 17 years of experience in marketing and sales management in the technology industry, Bill was generous enough to carve out some time to share his insight and experiences with me in a 20 minute Q&A session.

Click here for the show: http://bit.ly/6XPMeG

Or you can just listen to it here:




What do you think? Is Bill's approach to corporate marketing correct? Would you take a more aggressive approach to social media?

So, by popular demand, I'm going to carve out to time today to actually post on this blog. We spend a lot of time counseling our clients on the pros and cons of blogging. The number one negative? Finding the time to post consistently!

Wra!

In lieu of anything intelligent to say, I'm do the next best thing a let a true marketing star take the stage. Toni Lee Rudnicki is the Chief Marketing Officer for iDirect, a satellite and network services company. She recently sat down with me for a short interview on how she developed a marketing plan to address to business challenges her firm faces.