Thursday, January 21, 2010

Bill Wagner, CMO of Vocus Shares His Marketing Expertise

Hi all! Time for another episode of my periodic podcast series, Straight to the Point. I was really excited to host Bill Wagner. Bill is the Chief Marketing Officer of Vocus - a leading provider of on-demand software for public relations management, helping organizations of all sizes fundamentally change the way they communicate with the media and the public, optimize their public relations efforts and measure their impact.

An accomplished marketing executive with more than 17 years of experience in marketing and sales management in the technology industry, Bill was generous enough to carve out some time to share his insight and experiences with me in a 20 minute Q&A session.

Click here for the show:

Or you can just listen to it here:

What do you think? Is Bill's approach to corporate marketing correct? Would you take a more aggressive approach to social media?

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