Wednesday, September 26, 2012

Government Studies of Government Studies Need Study

This post is a little off topic. However, the post I just read was too dumbfounding not to share.

 From the Environmental Economics blog:

Newmark's Door:
It's difficult to make stuff like this up. (Unless you're Monty Python.)
In 2010, Defense Secretary Robert Gates said the Pentagon was spending too much on studies, so he commissioned a study of exactly how much. That study was then scrutinized by the Government Accountability Office, which found the study of studies lacking
Here's the kicker. What does the study of the study of studies conclude? More study is needed. The GAO recommends that the Pentagon "take steps to evaluate DOD's effort to estimate costs."

Wow. Good thing they have this government bureaucracy thing under control...

Thursday, September 20, 2012

Top 5 Marketing Articles to Read This Week

Busy week! As always, I'm always reading a ton of articles on the Internets. Here are a few that caught my eye...

What You Can Learn From the Funniest P&G Marketer Ever, by Rajiv Satyal, AdAge

Good advice if you want to add some creativity to your work.

Breaking: Announces the Marketing Cloud. So What is It?, by Jesse Noyes, Eloqua

Marketing, sales and technology are becoming the same process. Get it? Get it?

David Byrne on How Music and Creativity Work, by Maria Popova, Brain Pickings

Yet more insight into the creative process...

Are HTML5 and Hybrid App Development Strategies Ready for Primetime?, by D. P. Venkatesh, mPortal Blog

Building out your mobile platform? Wondering whether to go native, html5 or hybrid?

4 Reasons Facebook Dumped HTML5 And Went Native, by Todd Hoff,High Scalibility

Facebook has an opinion. You should probably listen...

Wednesday, September 12, 2012

iPhone Day Reading List, plus Cool Gif!

Well, iPhone Day is here, and if you'd really just rather watch the show, here is the link. I can't upgrade mine for another six months, so I don't really care. Really.

In the meantime, a lot of really smart people have been writing some excellent pieces on marketing, content development, economics and business.

Here is what I recommend you read...

46 Federal Technology Experts to Follow on Twitter, by Jimmy Daly, FedTech

Start your federal government marketing strategy off with a good look at the names on this list...

Social Media in the C-Suite, by David Edelman

For all the buzz around social media, one aspect has been largely ignored: the need for top business executives, especially CEOs, to personally get into the social media game. A recent survey by BRANDfog (PDF – 4.2MB) points out that when C-Suite executives become active on social media, it can increase brand trust, loyalty and purchase intent. In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engage on social media. And isn’t trust the most critical component of building relationships with customers?

The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies That Actually Work, by Aaron Shapiro, Fast Company

...the problem most companies are facing in mobile today isn’t simply a lack of appreciation for the realities of demand in the app market. Applications, just like any digital initiative, must be grounded in clear strategies that harmonize specific business needs and user interests, while reflecting a pragmatic view of the marketplace. Most marketers are making the same mistakes in mobile that they’ve made on the web for years--expecting consumers to dedicate time and attention to their brand messaging without providing any valuable service or fulfilling any consumer need. Aside from the potential short-term PR boost and the value of educating employees with limited backgrounds in digital and mobile, building a branded app for the sake of having an app is a waste of time and money for everyone involved.
And what are those strategies that work: Mobile as Marketing, Mobile as Service Enhancement and Mobile as a Business.

The Rules of Social Media, by Fast Company

Fast Company readers submit their own rules of the road...some of these are pretty awesome- "Don't try to be clever, be clever."

Need More Links and Social Shares? Try Making More Enemies, by Sonia Simone, CopyBlogger

Part six in their “Content Connections” series. All good advice...

In Case You Blinked: $23B+ in M&A Deals in Baltimore/Washington Region in Two Months, by CityBizList

In case you thought the economy around here was terrible.

Oh, yeah! and a cool cat gif! Because, why not...

Thursday, September 06, 2012

Hey! It's September's Reading List Extravaganza!

September is off to a roaring start. I hope the rest of the year is like this!

Oh, by the way, scientists have just discovered that the 80% of DNA that they thought did nothing...actually are integral to how cells behave and how diseases progress. Chew on that..

Bits of Mystery DNA, Far From ‘Junk,’ Play Crucial Role, by Gina Kolata, New York Times

Oh and then there is this little piece of awesome...

Phones will get all charged up about new Ultrabook feature, by Eric Mack

Yes, charging your phone without cords is coming, and coming soon.

For now, here are some marketing/business/economics articles to read while your phone is charging.

BII MOBILE INSIGHTS: Multi-Screen Media Consumption Is The New Normal by Heather Leonard, Business Insider

7 Pros and Cons of Content Marketing, by Erin Nelson, Business 2 Community

3 Little-Known Social Media Misconceptions that Can Destroy Your Marketing Strategy, by Brad Smith, Social Media Today

Mobile Entertainment Consumption Soared 82% in One Year, by Samantha Murphy, Mashable

ESPN: Everywhere Sports Profit Network, by Karl Greenfield, BusinessWeek

ESPN’s $5.6 billion deal with Major League Baseball, announced on Aug. 28, is typical of the kinds of multiplatform rights packages the company now seeks to acquire. Not only will ESPN continue to televise regular-season and playoff games through 2021, it also gets radio rights, international rights, unlimited highlights and, most important, the right to stream all that content through its mobile applications.

“Right now,” says Norby Williamson, a vice president for production, “what you can pay for a property is based on what you can bring to a property, how you can surround a property.” ESPN’s continued success is predicated on its being willing to pay more for those properties than anyone else. It comes down to a race between ESPN’s ability to develop and succeed in new platforms—and sell ads and subscriptions against them—and the ever-escalating costs of televising live sports.

GIF Illustrates Massive Growth of Walmart, Mashable
Pretty awesome...

The Lost Bush/Obama Era Gave Us the Gold Commission,by John Tamny, RealClearMarkets

Monetary Angioplasty Required,By Barry Ritholtz, The Big Picture