Wednesday, September 12, 2012

iPhone Day Reading List, plus Cool Gif!

Well, iPhone Day is here, and if you'd really just rather watch the show, here is the link. I can't upgrade mine for another six months, so I don't really care. Really.

In the meantime, a lot of really smart people have been writing some excellent pieces on marketing, content development, economics and business.

Here is what I recommend you read...


46 Federal Technology Experts to Follow on Twitter, by Jimmy Daly, FedTech

Start your federal government marketing strategy off with a good look at the names on this list...


Social Media in the C-Suite, by David Edelman

For all the buzz around social media, one aspect has been largely ignored: the need for top business executives, especially CEOs, to personally get into the social media game. A recent survey by BRANDfog (PDF – 4.2MB) points out that when C-Suite executives become active on social media, it can increase brand trust, loyalty and purchase intent. In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engage on social media. And isn’t trust the most critical component of building relationships with customers?

The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies That Actually Work, by Aaron Shapiro, Fast Company

...the problem most companies are facing in mobile today isn’t simply a lack of appreciation for the realities of demand in the app market. Applications, just like any digital initiative, must be grounded in clear strategies that harmonize specific business needs and user interests, while reflecting a pragmatic view of the marketplace. Most marketers are making the same mistakes in mobile that they’ve made on the web for years--expecting consumers to dedicate time and attention to their brand messaging without providing any valuable service or fulfilling any consumer need. Aside from the potential short-term PR boost and the value of educating employees with limited backgrounds in digital and mobile, building a branded app for the sake of having an app is a waste of time and money for everyone involved.
And what are those strategies that work: Mobile as Marketing, Mobile as Service Enhancement and Mobile as a Business.


The Rules of Social Media, by Fast Company

Fast Company readers submit their own rules of the road...some of these are pretty awesome- "Don't try to be clever, be clever."


Need More Links and Social Shares? Try Making More Enemies, by Sonia Simone, CopyBlogger

Part six in their “Content Connections” series. All good advice...


In Case You Blinked: $23B+ in M&A Deals in Baltimore/Washington Region in Two Months, by CityBizList

In case you thought the economy around here was terrible.

Oh, yeah! and a cool cat gif! Because, why not...


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