I'm happy that Hank has taken some time to sit down with me and share his experiences standing up and growing a professional networking organization, The Capital Cabal. While I am very much a proponent of social media and online communications as a way to develop and maintain relationships, in person interaction is absolutely key to any B2B or B2G sales and marketing campaign.
What did we cover?
- How important are networking events in the DC area?
- What are the marketing strategies he used to grow 2nd Tuesday with little to no budget?
- How important is it to include off-line or face-to-face (FTF) events in your overall marketing mix?
- Is the DC area tech community strong and growing or still suffering from the effects of the recession?
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