Wednesday, November 17, 2010

Straight to the Point Podcast: Hank Dearden of Capital Cabal

When I joined Strategic Communications Group almost seven years ago to head up the firm's marketing and business development efforts, one of the first tasks I had to take on was identifying venues where I could interact with local technology and marketing executives. The year was 2004, and most of the tech networking events in DC had been swept away by the dot-com bust. However, a revival was about to occur, lead by one man, Hank Dearden.

I'm happy that Hank has taken some time to sit down with me and share his experiences standing up and growing a professional networking organization, The Capital Cabal. While I am very much a proponent of social media and online communications as a way to develop and maintain relationships, in person interaction is absolutely key to any B2B or B2G sales and marketing campaign.

What did we cover?
  • How important are networking events in the DC area?
  • What are the marketing strategies he used to grow 2nd Tuesday with little to no budget?
  • How important is it to include off-line or face-to-face (FTF) events in your overall marketing mix?
  • Is the DC area tech community strong and growing or still suffering from the effects of the recession?

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