Monday, November 29, 2010

Overview of B2B Social Media Applications- Marc Hausman

If you haven't already read the post, Marc Hausman, CEO of Strategic Communications Group, lays out the three main B2B applications for social media.

They are:
  1. Social Media for PR
  2. Social Media for Corporate Positioning
  3. Social Media for Sales

"During the past four years, Strategic Communications Group (Strategic) has designed, executed and evaluated nearly 40 social media campaigns for the world’s largest, fastest growing and most successful technology companies.  Our clients have included global brands such as Microsoft, Cisco Systems, EMC, Sun Microsystems, British Telecom, NeuStar, Monster and BearingPoint, as well as emerging vendors like Merchant Link, Cimcor, ePok and govWin.

While the practice and influence of social media can be applied across the organization, our experience teaches us there are primarily three high-value viable applications of social in a B2B environment."

5 comments:

Marc Hausman said...

Thanks for the shout out on my recent article, Jeff.

It was also picked up by Social Media Today which has brought a myriad of new readers to the "Strategic Guy" blog.

Here's a link:

http://socialmediatoday.com/marchausman/245976/3-flavors-social-media-execution-b2b-corporate-environment

Eddie said...

Thanks for passing along the article. What an great read. Perfect way to fly off in 2011.

Pablo Edwards said...

Thanks for linking us to the article... There is some great stuff here!

Mike Watson said...

Great post buddy! I have been reading your blog for quite some time.

Love it! Keep the Good Work.

Thanks.
B2B Marketplace

David Hudson said...

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