Monday, November 29, 2010

Overview of B2B Social Media Applications- Marc Hausman

If you haven't already read the post, Marc Hausman, CEO of Strategic Communications Group, lays out the three main B2B applications for social media.

They are:
  1. Social Media for PR
  2. Social Media for Corporate Positioning
  3. Social Media for Sales

"During the past four years, Strategic Communications Group (Strategic) has designed, executed and evaluated nearly 40 social media campaigns for the world’s largest, fastest growing and most successful technology companies.  Our clients have included global brands such as Microsoft, Cisco Systems, EMC, Sun Microsystems, British Telecom, NeuStar, Monster and BearingPoint, as well as emerging vendors like Merchant Link, Cimcor, ePok and govWin.

While the practice and influence of social media can be applied across the organization, our experience teaches us there are primarily three high-value viable applications of social in a B2B environment."
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