Marketers struggle to measure events' ROI -B2B Magazine
The 6 Keys To Being Awesome At Everything - Business Insider
How IBM's Agencies Are Helping the Software Giant Target CMOs- AdAge
Why is it so hard to make a phone call in emergency situations? -BoingBoing
11 Beautiful Examples of Infographics -Dawgeared
By the way, this resume infographic is wicked cool. You should hire this guy...
Tuesday, April 23, 2013
Wednesday, March 20, 2013
Hump Day Reads
Keeping up with the latest, most valuable thought leadership content on the Internet is always difficult. Luckily, I've curated five articles that I think every marketer needs to read. What do you think?
22 Ways to Create Content and Beat Writer’s Block- Business 2 Community
A Better Way to Measure Your Ad Campaign- Harvard Business Review
The Great Eight: Trillion-Dollar Growth Trends to 2020 - Bain & Company
Content Repurposing Is the New Way of the World - Duck Tape Marketing
Avoid These Three Deadly Sins of Sales Messaging - MarketingProfs
As always, if you like to learn more about Honeycomb, have a chat about your marketing plans for 2013, visit our website, send me an email or just call me at 202-497-8333
22 Ways to Create Content and Beat Writer’s Block- Business 2 Community
A Better Way to Measure Your Ad Campaign- Harvard Business Review
The Great Eight: Trillion-Dollar Growth Trends to 2020 - Bain & Company
Content Repurposing Is the New Way of the World - Duck Tape Marketing
Avoid These Three Deadly Sins of Sales Messaging - MarketingProfs
As always, if you like to learn more about Honeycomb, have a chat about your marketing plans for 2013, visit our website, send me an email or just call me at 202-497-8333
Thursday, March 14, 2013
Google Reader is Dead
Google announced the other day that Google Reader is being killed off. I'm not sure if you know of this fine program, but I use it several times a day to review and read many, many RSS feeds and websites. Combined with Flipboard on my iPad, it is one the best ways to consume content, I think.
I have 380 feeds in my Reader, which I have collected over the years. I've been told that all of the other competing services are inferior and that they all basically crashed yesterday due to the crush of Reader users suddenly arriving to sign up.
I would happily pay money for this, until now, free service, but Google thinks that they have to focus scarce resources on other projects, which I understand.
I just seems to me that they could have generated some goodwill by releasing the source code as an open source project and let the users manage it.
I have 380 feeds in my Reader, which I have collected over the years. I've been told that all of the other competing services are inferior and that they all basically crashed yesterday due to the crush of Reader users suddenly arriving to sign up.
I would happily pay money for this, until now, free service, but Google thinks that they have to focus scarce resources on other projects, which I understand.
I just seems to me that they could have generated some goodwill by releasing the source code as an open source project and let the users manage it.
Four alternatives to Google Reader - USA Today
The Fuhrer is not pleased...as you can imagine.
Wednesday, February 27, 2013
Hump Day Reads
Wow, what a busy week...here are few items that caught my eye...mostly, marketing and social media stuff, but a few other items to keep the brain fit.
Open Source Entrepreneurship- Steve Blank blog
5 Psychological Triggers to Increase Social Engagement- Social Media Today
Social Media Marketing Can Get Out of Sync with Consumers - eMarketer
Do You Question Social Media Culture? You Should - Nick Kellet
Deflecting the Assault on Social Media - MarketingProfs
10 Lessons From Digital Pioneers on How To Become a Digital Success - MarketingProfs
The Landscape Architect’s Guide to WASHINGTON, D.C. - American Society of Landscape Architects
D.C. Is Weird, in Charts - Washington City Paper
The Insourcing Boom - The Atlantic
Warp Drive May Be More Feasible Than Thought, Scientists Say - Yahoo News
Content infographic courtesy of Eloqua. Full Size version here: http://blog.eloqua.com/wp-content/uploads/2010/05/The_Content_Grid_Eloqua_JESS31.jpg
Open Source Entrepreneurship- Steve Blank blog
5 Psychological Triggers to Increase Social Engagement- Social Media Today
Social Media Marketing Can Get Out of Sync with Consumers - eMarketer
Do You Question Social Media Culture? You Should - Nick Kellet
Deflecting the Assault on Social Media - MarketingProfs
10 Lessons From Digital Pioneers on How To Become a Digital Success - MarketingProfs
The Landscape Architect’s Guide to WASHINGTON, D.C. - American Society of Landscape Architects
D.C. Is Weird, in Charts - Washington City Paper
The Insourcing Boom - The Atlantic
Warp Drive May Be More Feasible Than Thought, Scientists Say - Yahoo News
Content infographic courtesy of Eloqua. Full Size version here: http://blog.eloqua.com/wp-content/uploads/2010/05/The_Content_Grid_Eloqua_JESS31.jpg
Saturday, February 23, 2013
Weekend Reading
Six articles I'm reading this weekend. Anything catch your eye, that you think I should read? Let me know...
Oh, and today was the Nationals' first spring training game. Giddyup!
- 10 Lessons From Digital Pioneers on How To Become a Digital Success
- Marketing Resources for Startups – Go from Zero to Traction in 90 days
- Recession Forecasting Ensemble (RFE) and market timing
- 30+ Ideas To Create Great Content For Your Customers
- Write E-Mails That People Won't Ignore
- How To Improve The ROI Of Your New Product Launch
Oh, and today was the Nationals' first spring training game. Giddyup!
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