A Little Snow Day Reading

Wow. We have been having a lot of snow were in DC this winter. Being a hardy midwesterner, I'm not supposed to notice these things, but...

The good thing about cold winter weather is that it is great for staying inside and reading all about technology, marketing and business. Here are five pieces I recommend you read...


10 Tips for Improving Your Mobile Advertising Campaign - Mashable

50 Top Tools for Social Media Monitoring, Analytics, and Management - Social Media Today

Want a Viral Reddit Post? This Data Scientist Says He Knows How- In The Capital

A Wonderfully Simple Heuristic to Recognize Charlatans - Farnam Street

Why marketers should keep sending you e-mails - McKinsey and Company

Weekend Reading

Six articles I'm reading this weekend. Anything catch your eye, that you think I should read? Let me know...

1. 10 Lessons From Digital Pioneers on How To Become a Digital Success


2. Marketing Resources for Startups – Go from Zero to Traction in 90 days


3. Recession Forecasting Ensemble (RFE) and market timing


4. 30+ Ideas To Create Great Content For Your Customers


5. Write E-Mails That People Won't Ignore


6. How To Improve The ROI Of Your New Product Launch 

Oh, and today was the Nationals' first spring training game. Giddyup!