Do You Know What Your Online Media Mix Looks Like?

Most non-marketers have no idea how to think about their marketing efforts. 

"Let's write a press release!" is not an analysis of your marketing, or lack thereof...

Need a quick primer on the different kinds of content that you need to be producing?

Here you go:

Paid, Earned, Owned and Shared Media – What’s Your Online Marketing Media Mix? - Top Rank Blog

Reading List- July

Here are some of the better articles so far in July...

How to Build and Operate a Content Marketing Machine by Toby Murdoch
A really good, easy to understand overview of the all the parts of a content marketing operation.

52 Incredibly Useful Sites: the Full List by Robert Strohmeyer, CIO Magazine

3 Tips to Integrate Social, Email Successfully by Karen J. Bannan, B2B Magazine

1. Publish your email newsletter to social accounts
2. Boost the chance that social and email content will rank high in organic searches
3. Make emails easier to share

The Forest of Rhetoric by Dr. Gideon Burton of Brigham Young University

An Interview with ITIL Girl by the LANDesk Software Blog
A blog post I helped pull together for a client.

What's the Point of Paid Media in Post- Advertising by John Thomas, Post Advertising

10 Things You Should Tweet by Jon Gelberg, Inc.

Read anything interesting lately? Send me the link at jeff@honeycomb-consulting.com