Wednesday, March 07, 2012

Monday's Links- This Week, On Wednesday!

I tend to think that the social media tool ecosystem is pretty much set. You know, Facebook, Twitter, LinkedIn, whatever. There may be a Google +, or Quora, or Pinterest bouncing around, but to me, they have to prove themselves worthy before I can really devote any of my limited (although large) amount of social media time.

That having been said, one must always keep an eye on what tools or apps are bubbling up from the thousands of Mark Zuckerberg wannabees toiling away endlessly. Which is why I found this article on Entrepreneur.com so valuable...


10 Little Known Social Media Tools You Should Be Using -- Now by Neil Patel
You should read the whole thing but here is the abbreviated list

  1. EditFlow
  2. TweetReach
  3. ArgyleSocial
  4. Hootsuite for IPad
  5. TweetLevel
  6. ReFollow
  7. TwitterSearch
  8. Traackr
  9. SocMetrics
  10. Social Scope

Why Videos Go Viral- CBS News
Apparently, YouTube's Kevin Allocca knows how to make videos go viral. He should know, as his TED talk on the subject is getting picked up everywhere, including on this hunble blog. Good job, Kevin!

The secret sauce? Taste Makers, Communities and Participation, and Unexpectedness.


Content Marketing Delivers Traditional PR Value Too - Chris Parente
I'll just go ahead and quote my good friend Chris-

All that said, a well crafted and executed content marketing program can also deliver more traditional PR benefits like awareness and earned media placements. This was clearly illustrated recently for one of my B2G clients. The company sells commercial satellite communications to the government, a market that is going through significant changes due to the federal budget climate and corresponding cuts in Pentagon spending.
My client’s senior management are focusing on this market evolution with thought leadership content that is both candid and creative. In the past two weeks, this content has resulted in tangible market benefits such as:
  • A blog post being mentioned verbatim in a government agency presentation on the state of the market; 
  • An offer to repurpose a blog post as a a full page byline, again verbatim, in a leading industry trade magazine; 
  • An offer to expand a blog post into a 2,000 word article from a leading academic journal. 

All these benefits from a program designed to directly support revenue growth. The choice isn’t always black and white. A well executed content marketing program can deliver many traditional PR benefits along the way to measurable ROI.
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