Monday's Links- This Week, On Wednesday!

I tend to think that the social media tool ecosystem is pretty much set. You know, Facebook, Twitter, LinkedIn, whatever. There may be a Google +, or Quora, or Pinterest bouncing around, but to me, they have to prove themselves worthy before I can really devote any of my limited (although large) amount of social media time.

That having been said, one must always keep an eye on what tools or apps are bubbling up from the thousands of Mark Zuckerberg wannabees toiling away endlessly. Which is why I found this article on Entrepreneur.com so valuable...


10 Little Known Social Media Tools You Should Be Using -- Now by Neil Patel
You should read the whole thing but here is the abbreviated list

1. EditFlow
2. TweetReach
3. ArgyleSocial
4. Hootsuite for IPad
5. TweetLevel
6. ReFollow
7. TwitterSearch
8. Traackr
9. SocMetrics
10. Social Scope

Why Videos Go Viral- CBS News
Apparently, YouTube's Kevin Allocca knows how to make videos go viral. He should know, as his TED talk on the subject is getting picked up everywhere, including on this hunble blog. Good job, Kevin!

The secret sauce? Taste Makers, Communities and Participation, and Unexpectedness.


Content Marketing Delivers Traditional PR Value Too - Chris Parente
I'll just go ahead and quote my good friend Chris-

All that said, a well crafted and executed content marketing program can also deliver more traditional PR benefits like awareness and earned media placements. This was clearly illustrated recently for one of my B2G clients. The company sells commercial satellite communications to the government, a market that is going through significant changes due to the federal budget climate and corresponding cuts in Pentagon spending.
My client’s senior management are focusing on this market evolution with thought leadership content that is both candid and creative. In the past two weeks, this content has resulted in tangible market benefits such as:

• A blog post being mentioned verbatim in a government agency presentation on the state of the market; 

• An offer to repurpose a blog post as a a full page byline, again verbatim, in a leading industry trade magazine; 

• An offer to expand a blog post into a 2,000 word article from a leading academic journal. 

All these benefits from a program designed to directly support revenue growth. The choice isn’t always black and white. A well executed content marketing program can deliver many traditional PR benefits along the way to measurable ROI.

Great List of Podcasting Resources

I'm not sure how many of you subscribe to Chris Brogan's RSS feed or his "traditional" email newsletter. I've always found Chris to be a common-sensical, well thought out source of information on social media trends, tools and tips. His latest newsletter was a valuable source of info, as always. Feel free to sign up for it here.

In his latest issue, he listed a bunch of podcasting tools, some of which I've used and some I have not. With Chris's permission, here is his list:

Again, sticking with my goal of making all podcasting content for this newsletter, let's give you five podcasting tools to check out.

1. Odeo. Want a simple way to record a podcast on your computer? This is about as simple as it gets.
2. Audacity. This is the opposite of easy, but it's very flexible, and a podcaster's best free multi-platform audio editing tool.
3. TubeMogul. You've recorded a video and you want to put it in more places than just YouTube? This is your tool.
4. Flip Video Camera. For cheap money, this is the tool of choice for SIMPLE video recording. Nearly indestructible, easy to use, and I would buy these for every field employee or remote sales person, if that was a need.
5. Blog Talk Radio. Want a simple way to record a live audio podcast with multiple guests, callers, etc? BlogTalkRadio is the reigning champion at present, followed closely by TalkShoe. Both are great.

There you have it. Five for the podcasters. (Sure, if you're already podcasting, you probably know about all these. What would an ADVANCED 5 tools be? You tell me!)

As some of you know, I started a quasi-podcasting series of interviews and events with marketers last year and conducted interviews into this year. You can search YouTube, GoogleVideo and BlogTalkRadio, or find them on my company's website. I'm starting up a new list of people to interview over the next few months, as I'm intrigued by the impact of social media on marketing budgets. Social media, as I'm sure most of you know, has shifted from a plaything of nerds to a seriously powerful tool for business communications.

Two questions:

1) are there other tools besides the ones Chris listed that you find valuable?

2) after listening/viewing my interviews, it occurred to me that a year ago all of them admitted to reviewing social media tools but none had funded any programs. What new questions do you think I should ask senior marketing executives? How many social media programs do you think have been funded...and at what budget level? Should PR and social media be integrated or kept separate? How about social media efforts and the sales team?