August is always a bit of a slow month...given that, I've had some time to catch up on the neverending firehose of news, media, content and social media interactions aimed at me. :)
Here are a couple of stories that caught my eye:
Chris Brogan has an interesting post about the tension of real world friendships and "ambient connectivity" in "Is a Social Crash Coming?"
Rohit Bhargava updates his famous 2006 post on social media optimization (SMO) with lessons learned over the past four years: "The 5 NEW Rules Of Social Media Optimization"
AdAge has a very interesting story about how the Steve Slater situation is causing JetBlue problems with their social media and branding efforts, and how they are dealing with it: "How Steve Slater Is Stifling JetBlue's Social-Media Strategy"
The Social Times showcases Pete Warden, the founder of OpenHeatMap. Pretty cool stuff...
Lastly, my agency, Strategic Communications Group, is having a busy summer as we've added two new clients so far: TerraGo Technologies and Whitney, Bradley and Brown.