- SES Americom
- Microspace Communications Corp.
- Knight Sky
- Thrane & Thrane
- Tachyon Networks
- Integral Systems
- IDB Mobile Communications
Inviting trade show participants to be interviewed on the blog (http://whatsnewatsatellite2010.com) served not only as a non-salesy, value-add icebreaker with established relationships but allowed us to approach new contacts positioned as industry thought leaders. We pulled in some industry related content via RSS feeds and promoted the site via our satellite related twitter feed, @SpaceTwits, as well as targeted LinkedIn groups. Add in leads generated from inbound comments, and the site turned out to be a low cost, high return trade show sales support success story.
Here are some of the posts we wrote:
See you next year at Satellite 2011 (don’t get lost!)
When Satellite Goes Mainstream
Spending Time with MPEG-4’s Champion
News Coverage of Satellite 2010
Hughes’ Bardo Sees Growth in Broadband, Reliability
Govt Sat Service Buying Remains Disjointed
Great Opening Panel at Satellite 2010
Quiet Press Room Betrays Exhibit Hall Buzz
Satellite 2010 and Social Media
Top Trends to Look for at Satellite 2010
New Location for Satellite 2010 This Year (No, not Las Vegas)
Now That’s Global Connectivity
Local Press Coverage of Satellite 2010
What do you think of the site? Does your company execute tactical social media programs like this to support sales? Do you think they are worth the effort?
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