Read Strategic's press release here...
While the results seem generally negative, it's worth sharing the full results so everyone can compare with last years results, especially as HIMSS 2010 is going on this week.
Here is last year's post with the results: http://majka.blogspot.com/2009/03/prognosis-negative-on-social-media.html
Here is last year's press release: http://gotostrategic.com/site/index.php/site/news_single/prognosis_negative_on_social_media_adoption_in_healthcare/
- prognosis for social media adoption in the healthcare industry is still grim.
- sentiment in question 3 improved from 96 to 91 percent (almost 5%) but that still means almost everyone is still dissatisfied.
- we added a new question this year- question 4. Patient-focused support groups and Government healthcare agencies received generally good marks for effectively using social media.
Here are this year's full results: Let me know what you think- leave a comment...
1. How often do you review blogs, social networks, online communities and discussion forms for healthcare related information?
- Never- 0%
- Only once- 1.7%
- Occasionally- 35%
- Once a day- 20%
- All the time- 45%
- Personal health information- 45%
- Public policy information- 53.3%
- Scientific research and developments- 56.7%
- Market trends- 66.7%
- Employment information- 26.7%
- Insurers / payers- 3.3%
- Healthcare providers- 18.3%
- Pharmaceutical companies- 23.3%
- Patient-focused support groups- 55.0%
- Government healthcare agencies (i.e., FDA, CDC, etc.)- 36.7%