Friday, November 06, 2009

Webinar: Using Social Media to Target the C-Suite and Close Deals

Last week, I had the great opportunity of serving as a moderator for a Webinar on the use of social media to target executives and close complex sales, hosted by the Software and Information Industry Association (SIIA). There were two excellent presentations and a fascinating Q&A session. The speakers were:

Steve Ressler, Founder, GovLoop
Jim Fowler, CEO, Jigsaw

Download the PDF of the 36 slides here and listen to the audio here (about 60 minutes).

What do you think? Please leave a comment or drop me a line!!

The fourth and final Webinar is coming up a few weeks. Take a second and mark it down on your calendar:

Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, December 7th - 1:30pm - 2:30 pm EDT

Social media should be an integral part of your PR strategy, not just your sales function. To run a successful campaign Marketing, Sales and PR need to be integrated using today's popular social media tools. How can you effectively integrate your social media strategy across the enterprise?

Moderator:
Robert Carroll, VP Marketing, Clickability

Panelist:
Richard Dym, CMO, OpSource, Inc.

Two other panelists are TBD

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