Wednesday, March 18, 2009

The Old World is Gone...The New One is Here

It's an exciting day in the business world as Congress pummels the CEO of AIG, a company they own, the Federal Reserve announces that it will engage the supercharger on the nation's printing press adding $1.5 trillion (!) to the financial system and news leaked that IBM is thinking about buying Sun Microsystems, reversing a nearly 20 year trend focusing on software and services.

The understanding of the world we developed over the last 10 years of what was possible, of what was expected behavior has been radically transformed. Newspapers are going bankrupt, trade magazines are no longer credible and social networks have passed email in popularity. This disruption is affecting nearly every aspect of our personal and professional lives.

So.....imagine my surprise when last night I attended a seminar on state of the art government marketing practices...and no one talked about social if everything was exactly the same as it was in 2004. Hard to believe really, given that buzzwords like Gov 2.0 have been on everyone's lips as of late. It's clear that there needs to be yet more education on the measurable (read: $$) ROI of social media and how to integrate it into an overall marketing campaign.

Have you come across people that seem to be completely disconnected from the transformation that's occurred in PR and marketing in the past few years? I'd love to hear your war stories...

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