Thursday, August 21, 2008

New Podcast with Jean Foster, VP Marketing at BT Americas

Hi all, I want to share with everyone a podcast I did this morning with Jean Foster. Jean is the VP Marketing for BT Americas, a division of global telecom powerhouse British Telecom. She shares best practices on marketing strategy, competing against bigger rivals (Verizon! AT&T!), merging marketing departments from acquired companies, integrating social media into a large enterprise B2B marketing and sales strategy and how to sell social media to internal audiences.



Full disclosure: Jean selected my employer, Strategic Communications Group, to develop and execute targeted campaigns to support her marketing and sales initiatives. Check out BT America's sustainability blog and their managed security services Twitter feed.

How do you think BT is doing?
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