This morning, after returning from a BusinessWire event, I spent some time catching up on the news and reading my favorite blogs. A lot of the conversation in the PR world these days has to do with the mainstreaming of social networks and the impact they are having on traditional forms of communications. More and more companies are implementing programs that incorporate a social media component. And, increasingly, agencies are documenting their best practices and promoting their success stories.
One of the most succinct primers on the granular steps needed to develop social media content is the subject of my buddy Geoff Livingston's Now is Gone blog today. The main takeaway I have is that the basics of PR haven't changed at all- you must still learn about your audience before you open your mouth. It's ready, aim, fire- not the other way around...
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