I recorded a podcast at BlogTalkRadio a few weeks ago. It's an interview with Samir Gulati the Vice President of Marketing for Appian (www.appian.com), a builder of Business Process Management software solutions based here in Tysons Corner, VA. Samir shares his secrets on how to implement a successful marketing campaign. He got his start with General Electric back in the day so he really knows his stuff.
If you are a marketing executive, I recommend listening to Samir's insight here.
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