It's the summer doldrums, but I want to share with you Tom Coates' post on the frustrations of being emailed mountains of press releases by crappy PR people.
"This Is Not A Brothel"
I just spent a hour reading through some of Tom's posts- very thoughtful and well written. He's obviously not a big fan of PR, and feels that it is borderline immoral. It's amazing to me how many people think PR is nothing more than sending out press releases, and that's it. I can tell that of all the work we do for our clients, maybe 8% is writing press releases. I can also say that PR agencies that cut corners and merely mass email a press release are wasting their clients' time and money, and soon go out of business. (Hopefully)
It's also amazing to me how many people confuse advertising and PR, not understanding the difference between paid and earned media. To my mind, PR is better than advertising is that a pitch as least has to pass through a screen of "bullshit" detectors, whether they be reporters or bloggers.