Whew, I step away from the blog for a few seconds to get some work done, and almost two weeks go by. Bad blogger, bad.
However, I have been busy. I recorded an audio podcast with Charles Gold. Charles is the Senior Director of Worldwide Marketing for DataDirect Technologies. DataDirect focuses on providing data connection and mainframe integration services. Charles was very generous to spend some time talking about the challenge of marketing mainframe services, volunteering on the advisory boards of startups and the impact of social media in his marketing mix (psst: not much yet, but studying best practices now...)
You can find a link to the audio file at Strategic's Straight to the Point media library.
BTW, if you haven't taken a look at Blogtalkradio, please do. It is a free online service that allows anyone to set up a radio talk show program. The audio files are hosted at Blogtalkradio so there is no editing, no need to purchase microphones or no tricky audio editing software. Just call in.