Monday, July 21, 2014

Is your email marketing as successful as you would like?

Is your email marketing as successful as you would like? Probably not, eh? We all know that great content and constant testing are keys to success, but what does that really mean?

This interview with noted author Jonah Berger offers some suggestions. Read here: Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

So what are the six steps?

  1. Social Currency 
  2. Triggers 
  3. Emotion 
  4. Public 
  5. Practical Value 
  6. Stories
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