Becoming Twitter: A Beginner’s Guide To User Acquisition- Nate Desmond
Before you can seriously pursue user acquisition, you need an amazing product. Specifically, you need to reach product-market fit. Oversimplified, more than 40% of surveyed customers should say they would be “very disappointed” without your product. Until you have achieved product-market fit, you only want to attract enough customers to test your product improvements. Extra customers just means more frustrated people.