Monday, January 06, 2014

Is Your Business Failing at Content Marketing?

I like this article from Inc.com- 6 Reasons Companies Fail at Content Marketing, by Dave Kerpern. Do yourself a favor and evaluate your content marketing strategy after reading the article.

 Here are the six reasons:

  1. They have no subscription strategy. 
  2. They fail to inspire brand evangelists. 
  3. They still keep their content creators in silos. 
  4. They place traditional marketers in content roles. 
  5. They overlook internal marketing goals. 
  6. They miss out on opportunities to partner with traditional media.




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