Good Article in Inc.- 6 Reasons Companies Fail at Content Marketing

Another good article on marketing in Inc.

6 Reasons Companies Fail at Content Marketing

So...what are the reasons?

1. They have no subscription strategy.
2. They fail to inspire brand evangelists.
3. They still keep their content creators in silos.
4. They place traditional marketers in content roles.
5. They overlook internal marketing goals.
6. They miss out on opportunities to partner with traditional media.

I'd say that pretty much covers all the possible modes of dysfunction.