6 Reasons Companies Fail at Content Marketing
So...what are the reasons?
1. They have no subscription strategy.I'd say that pretty much covers all the possible modes of dysfunction.
2. They fail to inspire brand evangelists.
3. They still keep their content creators in silos.
4. They place traditional marketers in content roles.
5. They overlook internal marketing goals.
6. They miss out on opportunities to partner with traditional media.