Well, yes, but don't take my word for it.
In the latest edition on Straight to the Point, my podcast series on BlogTalkRadio, I sat down with Kristin Bockius, the Relationship Marketing Manager at Microsoft's State and Local Government field marketing group. In a 20 minute Q&A, she shares...
- how she evaluated social media as a possible communications tool
- how she socialized the idea of social media with peers and superiors
- how she specifically rolled out social media and kept it tightly aligned with corporate messaging and sales objectives
or you can just listen to it here
What do you think? Would you market to government executives differently? What could she be doing different or better?