Monday, July 27, 2009

Ranking the Straight to the Point Podcasts

Last week when I was scheduling a show with BlogTalkRadio (the one with Matt Langan, the Editor in Chief of GotGeoint?), I got curious and checked to see how many views the last show received on that service. I was pleased to see that 208 people have listened to my interview with Jennie Olson, the Director of Marketing at GovDelivery. That got me thinking, "what are the most popular shows I've done?" Well, here they are, in order...

Jean Foster, formerly of BT Americas, now with NeuStar- 239 views (August 21, 2009)
In my most popular audio podcast to date, I learned how Jean Foster, then VP Marketing for BT, used social media creatively to gain market share and effectively compete with Verizon and AT&T using smaller budgets and less staff.

Jennie Olson, Director of Marketing, GovDelivery- 208 views (June 26, 2009)
I interviewed Jennie Olson, Director of Marketing for GovDelivery, the world's leading provider of government-to-citizen communication solutions. GovDelivery's Email and Digital Subscription Management solution is a Software as a Service (SaaS) platform that provides organizations a fully-automated, on-demand public communication system.

Sumir Gulati, Vice President of Marketing at Appian - 152 views (August 15, 2007)
Sumir was generous enough to share his insights on how he markets a SaaS solution to the small and medium sized business market (SMB).

Charles Gold, Vice President of Worldwide Marketing at DataDirect- 132 views (May 8, 2007)
In my first BlogTalkRadio podcast, I was lucky to hear Charles tell me how he addresses the challenges that come from marketing DataDirect Technologies, the world leader in data connectivity and mainframe integration, offering the most comprehensive line of software for connecting the world's most critical applications to data and services, running on any platform, using proven and emerging standards

Oscar Fuster, Vice President of Marketing, ePok- 112 views (October 2, 2008)
I had a great conversation with Oscar Fuster, VP of Marketing at ePok, a software company that securely and efficiently extends Microsoft SharePoint’s value to the extranet; enabling public and private sector organizations to achieve new levels of business agility, while enhancing their security and information compliance posture.

Steve Lunceford, now with Deloitte, then with BearingPoint- 101 views (February 13, 2009)
I sat down with innovative marketer, Steve Lunceford, to learn first hand how he is integrating social media into his successful government marketing program.

Ed Bursk, now with Nokia Siemens Networks- 72 views (March 19, 2009)
This was a wide ranging interview with Ed Bursk, the man behind the marketing campaigns at KORE Telematics, Nortel Networks, Alcatel/Lucent and other technology companies.

What do you think of these podcasts? Are the valuable? Should I continue doing them? Change the pocasting service? Make them live shows? Are they too tame? Not substantive enough?

Is there anyone I should interview?

Please share any and all comments, suggestions...
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