Tuesday, February 17, 2009

Social Media and Government Marketing Best Practices from Steve Lunceford

One of the best parts of my job is that I get to talk every single day with talented marketers. Talking shop with these experts is a joy and I could do it all day long. Over the past few years, marketing and PR have undergone the most significant transformation since the mass adoption of the Internet, and possibly since the invention of advertising funded mass media in the 19th century.

Most amazing to me is that the whole industry has seemingly embraced change in the space of two to three years. Given the poor reputation of PR flacks and marketing people, you'd think that we'd be stuck in our ways with our heads in the sand. But no, nothing but continual innovation. Look at the auto industry for an example of folks that just can't quite admit the world has changed- something they've known for decades.

One of the most innovative marketers out there is Steve Lunceford, the Director of Global Communications for BearingPoint. Steve's main responsibility is to support BearingPoint's engagements with government agencies. "Business to Government" marketing has always been one of the areas of marketing most resistant to innovation. But even here, under the leadership of people like Steve, social media is being used to generate real, measurable results.

I sat down Steve to learn first hand how he is integrating social media into his successful government marketing program.

Please listen to the podcast interview we recorded last week.

Related links:
http://GovTwit.com BearingPoint’s government Twitter directory
http://BearingPoint.com/GovTube - New Thinking In Government video series
http://Twitter.com/dslunceford - Follow Steve on Twitter
http://ProReporterTips.com – Steve’s personal blog

What do you think of Steve's strategy and tactics? Would you do the same thing or do you have a different approach to government marketing? I'd love to hear what you have to say! Please leave a comment...

(...and full disclosure, BearingPoint is a client of my employer, Strategic Communications Group)
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