As you may have noticed, I now have three columns on this blog. I bet you are wondering, wow, that's exciting, why did he do that?
Well, let me tell you.
I have been of the opinion that the content of blog determine, in part, its value. Content, in my case, is the words that communicate an idea. The main idea of my blog is to highlight the fundamental changes going on the public relations industry as it is transformed by the impact of so-called web 2.0 technology (social media, blogs, twitter, etc) from the slightly critical perspective of a early mainstream adopter. As you can tell, I'll post about technology and business news as well, but this is the main thrust of the blog.
So why, three columns? When I started up this blog over a year ago, I wanted to make sure the focus was on the words, so I avoided any templates that were too graphics heavy. I picked a plain vanilla Minima Lefty template from Blogger. It's simple and clean. Now, I've added a bunch of widgets and other crap to the site over time that have pushed that content waaay down the page, which kind of bothered me.
The other day, one of our client teams was asking if anyone know anything about converting a two column Blogger template into a three column one. I volunteered to be the guinea pig. Voila!
Just for your edification, a step by step is located here: http://bguide.blogspot.com/2008/03/3-columns-minima-left-and-right.html
It's actually a fairly simple process, but since I'm almost completely ignorant of coding above a very simple level, it took me about two hours. If you have any skill at all, block out about five minutes.
So, tell me what you think? Better? Worse? Should I add color? Should I stop blogging? ;)