Monday, April 30, 2007

Yikes, bloggers have their own magazine, called Blogger and Podcaster.

USAToday turns itself into a giant blog, so these folks turn around and head in the other direction. Hmmmm.

I'm all in favor of niche-y trade mags (I work for a B2B PR agency!) but is this pub really necessary. Aren't all the really active bloggers already conversing with each other?

Hmmmm.
Well, well, well. I've only been blogging for five minutes now but this blog has been designated as a Great Blog of Fire by my good friend Geoff Livingston. See, you buy a guy a beer at Quigley's in 1993, and you get a cool logo to slap on your blog.

Which, by the way, is a phrase I never thought I'd utter.

Meanwhile, back in 2007, the Kathy Sierra saga has made the Washington Post. A pretty balanced article all in all with a good balanced explanation of the blogging world. Myself, I'd bet that different groups of bloggers will self organize around different levels of nastiness and openness. We've been in a situation where all bloggers are all together without any defined standards of conduct and it's creating some friction. Since the barrier to association on the Internet is near-nil, this seems to be the logical end result.

Oh and Eastern Market burned down...




Friday, April 27, 2007

So, by popular demand, I'm going to carve out to time today to actually post on this blog. We spend a lot of time counseling our clients on the pros and cons of blogging. The number one negative? Finding the time to post consistently!

Wra!

In lieu of anything intelligent to say, I'm do the next best thing a let a true marketing star take the stage. Toni Lee Rudnicki is the Chief Marketing Officer for iDirect, a satellite and network services company. She recently sat down with me for a short interview on how she developed a marketing plan to address to business challenges her firm faces.

Tuesday, April 17, 2007

Earlier in March I pulled together an event with the local chapter of the American Marketing Association on the impact of "social media" in the government space. The general feeling of the panelists was that the government market was going to be particularly slow in adapting blogs, wikis, twitter and whatnot.

Now there is a McKinsey report profiled on BusinessWeek that shows that corporations in the private sector remain reluctant to embrace "social media." My feeling is that companies and government will do a little experimental toe dipping here and there, but most will stay behind the curve for a while more.

If even a master PR guy like Steve Rubel can get in trouble and have to apologize, imagine how much fear some traditional minded corporate executives are going to have.

Wednesday, April 11, 2007

It's always interesting to me how the government and it's technology needs interact with the private sector, especially the VC driven tech community. Something like the Internet only occurred because of an long term partnership between government and private companies (and non-profits like universities). But each respective culture couldn't be more different and thus prone to miscommunication.

So here is an article by Irving Berger entitled "The Web and The Long, 'Soft' War" on AlwaysOn. I know he doesn't claim to speak for any particular group, but, to me, Irving's comments are a good insight into perceptions of government by the "tech community."

As I work for a PR agency with a big chunk of clients who are private sector companies selling into the government, we often say that we are translating commercial value propositions into compelling messages tailored for a government purchaser's specific needs. Too often, commercial technology vendors approach the government with a ROI message looking to make a quick buck. These companies often fail to grow their business. It good to read that Irving understands the strengths of government (at times, a long term outlook) as well as it's obvious shortcomings (ponderous slowness and political interference).

Tuesday, April 10, 2007

As a brand new blogger, taking his first wobbly steps into a wild world, I feel lucky to do in the midst of a Category Five BlogoStorm. First, no one will pay any attention to all the stupid typos I'm going to make and second, I can learn firsthand the benefits and the nastiness of the blogosphere.

I'm not going to give a play by play breakdown of what happened. Right now, the brew-ha-ha is the #5 topic on Technorati. Hard to miss.

However, Tim O'Reilly, one of the apparent peacemakers who brought together the main combatants, has also suggested a code of conduct for the blogosphere. You can read a draft of it here.

I know I'm new here in the blogosphere but I'm pretty sure that voluntary codes that feature cute, cartoon Sheriff's Badges aren't going to cut down or prevent on hateful speech. I'm also pretty sure that anyone who suggests censorship backed by the power of the law will face a Category Five storm of their own.

To be honest, my opinion is that the blogosphere-as-Wild-West-cow-town will stay that way until it's residents get sick of it and decide to change. Which means never. Any individual or business that operates online in this new "conversational" communications environment will have to think long and hard about where their comfort lines are drawn. Crisis communications plans will have to move from the dusty file room and constantly be updated and kept at the ready.